#45 AI in Marketing & Content

Welcome to your weekly dose of all that's good in the world of AI, marketing and content...

This week

?? Threads Climbs the Charts

?? YouTube’s AI Comment Sorting

?? TikTok Voice Cloning

?? LinkedIn Video Carousels

?? Threads Gains Momentum in Download Charts – But Will It Surpass X?

- Key Points:

- Threads climbed back into the top 10 most downloaded apps in July 2024, after a surge at launch in July 2023.

- Meta continues to dominate app download charts, with Threads outperforming Elon Musk’s X in downloads.

- Despite increasing downloads, Threads still trails X significantly in active users.

- Takeaway for Marketers:

Keep an eye on Threads. It’s growing steadily, and while it’s not overtaking X yet, its momentum suggests it could be a key social platform for brand engagement in the near future.

?? YouTube Expands AI-Powered Comment Sorting to More Languages

- Key Points:

- YouTube has expanded its AI-driven "comment topics" feature to all languages supported on the platform.

- The feature helps creators and users easily sort through large comment sections by categorizing discussions.

- Creators can use these AI summaries to gain content inspiration or remove irrelevant comments.

- Takeaway for Marketers:

YouTube's AI-powered comment sorting is a great way to gather audience insights faster. Use this to spot trends, feedback, or content ideas directly from your viewers, especially as it rolls out in more languages.

?? TikTok’s AI Voice Cloning: Creative Innovation or Social Disconnect?

- Key Points:

- TikTok now allows users to create AI-generated voice-overs using their own voice, which can be used in future clips.

- The AI voice feature can also translate your custom voice into other languages.

- While useful for content creators, this raises concerns about deepfakes and loss of authentic human interaction on social platforms.

- Takeaway for Marketers:

Voice cloning on TikTok is a fun gimmick, but the real value lies in the language translation feature. If your brand markets to global audiences, this could help you reach non-native speakers with a personalized touch.

?? LinkedIn Rolls Out In-Feed Video Carousels to Boost Video Engagement

- Key Points:

- LinkedIn has introduced in-feed video carousels to highlight short-form videos algorithmically tailored to each user.

- Video is LinkedIn’s fastest-growing content format, with a 34% increase in uploads year-over-year.

- The new feature aims to appeal to younger audiences and increase engagement with video content.

- Takeaway for Marketers:

If video isn’t already part of your LinkedIn strategy, it should be. While short-form videos may not drive the deepest professional engagement, they’re a quick and easy way to boost visibility and connect with the growing audience for LinkedIn video content.