#43 AI in Marketing & Content

A small slice of AI in marketing and content with your Sunday eggs ??

Let's get stuck in

?? X Ditches Ads for Premium+ Users, Creators Take a Hit

?? LinkedIn: User Newsletters Get the Sponsored Spotlight

?? TikTok’s Parent Teases AI Magic with Jimeng Tool

?? YouTube’s Gemini: AI Ideas, Creative Overload?

X Removes All Ads for Premium+ Subscribers

Headline: X Eliminates Ads for Premium+ Users, But at a Cost to Creators

Key Points:

• X’s Premium+ subscription now offers an almost completely ad-free experience across most areas of the app, removing ads from timelines, post replies, and profiles.
• This change could impact creators who rely on ad revenue sharing, as fewer ads mean less income from the platform’s monetization schemes.
• The move aligns with Elon Musk’s broader strategy to shift X’s revenue focus from ads to subscriptions, despite the app’s struggle with declining ad revenue since Musk’s takeover.

Takeaway for Marketers: Musk’s latest move suggests that relying solely on traditional ad placements might not be a sustainable strategy on X. Diversifying your marketing tactics on the platform—perhaps by exploring subscription-driven content or direct user engagement—could be key in this evolving landscape.

LinkedIn Will Now Enable Brands to Sponsor User-Generated Newsletters

Headline: LinkedIn Expands Sponsored Content to User-Generated Newsletters

Key Points:

• Brands can now sponsor newsletters created by individual users on LinkedIn, boosting their reach through paid promotion.
• This expands on LinkedIn’s earlier introduction of sponsored newsletters for company pages, allowing broader content sponsorship across the platform.
• LinkedIn has seen a significant increase in newsletter engagement, with a 47% rise over the past year, making this an increasingly valuable option for targeted marketing.

Takeaway for Marketers: Sponsoring user-generated newsletters on LinkedIn could be your secret weapon for reaching niche audiences. It’s a fresh avenue to align your brand with industry thought leaders and tap into their loyal followers.

TikTok’s Parent Company Debuts New AI Text-To-Video Generation Tool

Headline: ByteDance Unveils Jimeng AI: A New Text-to-Video Tool with Creative Potential

Key Points:

• ByteDance has launched Jimeng AI in China, allowing users to create short, AI-generated video clips from text prompts.
• The tool’s capabilities are currently limited to short clips but are expected to evolve, potentially integrating into TikTok in the future.
• As AI-generated content becomes more advanced, this tool could set new trends in creative expression on TikTok and beyond.

Takeaway for Marketers: Prepare for a wave of AI-driven creativity on TikTok. With tools like Jimeng AI on the horizon, early adopters might find novel ways to engage audiences through highly personalized, AI-generated content.

YouTube Tests Google AI Idea Prompts for Creators

Headline: YouTube Adds Gemini AI Prompts to Inspire Creator Content

Key Points:

• YouTube is testing a new feature in YouTube Studio, integrating Google’s Gemini AI to provide content ideas, trend insights, and thumbnail suggestions.
• The AI-powered prompts are based on Google Search data, offering a broader perspective beyond just YouTube trends.
• While the tool aims to enhance creativity, there’s a concern that too much AI input might overwhelm creators with ideas.

Takeaway for Marketers: While AI-driven content suggestions can boost creativity, they could also clutter your strategy. Use these tools selectively to complement your intuition, not replace it, to keep your content both relevant and original.