420: How to Find and Use Reputation Data with Liz Carter, CMO at Reputation
Liz Carter has been in marketing for over 20 years and has been a CMO for the past four years. First at ServiceMax, a PTC Technology and now at Reputation . Liz grew up in a small town in North Carolina, where her family runs a hosiery manufacturing company. Eager to venture out, she moved to Atlanta, where she began doing gig work to pay the bills. Eventually, in 2001, she began doing event marketing for Internet Security Systems, Inc , where she began to learn the ins and outs of the software business. From there, she escaped the South to California for a job with SAP SuccessFactors , where she realized there was a real career path for her in the software industry.
On the show today, Alan and Liz talk about her life as a kid growing up in North Carolina, her path to becoming CMO at Reputation, and how the CMO role is evolving. We also discuss why it's important for marketing to harness reputation data through a couple real-world examples and how understanding that data can drive M&A decisions as well as product and service changes. Reputation helps their customers understand their reputation, manage it, get insights from that information, and take action that provides trust and transparency back to the consumers, which will help them understand what to expect. Liz tells us that as more reputation data becomes available online, consumers are buying primarily based on reviews, star ratings, and what they see on their social feeds.?
In this episode, you'll learn about:
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Key Highlights:
Liz Carter - how after all our years together did I not know your family'sbusiness is Feetures Socks. They are my entire households FAVORITE socks. Last year I thought I'd try Bombas... not even close to Feetures!!! Anyway, great Podcast Liz!
Thanks Alan Hart! My mouth is still watering thinking about tomato sandwiches. I really enjoyed the conversation and hope that others find a nugget of wisdom or two sprinkled throughout!