42 Ways of Engaging Your Audience on Social Media

Summary

• As social media platforms grow to reward authentic social interactions, social media engagement has become vital in any marketing strategy.
• Finding a niche and differing slightly from your competitors will make you memorable and help get social media attention.
• Social media engagement expands your marketing reach because social networks are global, meaning that your business's fans and customers can engage with you from anywhere in the world.
• As already mentioned, social media engagement is a measure of how people interact with your brand's social media accounts and content.

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