#41

Your community in the digital sphere becomes more than just an audience; it becomes loyal brand evangelists. Their active involvement characterizes a dynamic shift in the idea of an audience, from attending events to using social media.

"How can I keep bringing value to them?" becomes a fundamental question when you approach your audience as a community. This kind of thinking encourages ongoing contemplation on the beneficial effects your brand has on community members.

There are more people in the community to identify than just the decision-makers. It's critical to recognize the potential future impact of those working in our industry, whether they are bartenders or line cooks. Good brand affinity amongst job titles elevates the overall brand sentiment, highlighting the significance of creating content that appeals to this heterogeneous audience.

Clearly identifying your community is essential to the success of any community-focused social strategy. Actively engage with them through events, social franchises, user-generated material, and collaborations with designers, scientists, makeup artists, and marketers. Introducing your community to significant people, groups, and voices influencing your sector is essential to establishing your authority.

Agathe Laurent Richard - CRYPTO TABOO