The 40th Asian Racing Conference: Charting a New Course for Global Horse Racing

The 40th Asian Racing Conference (ARC) held in Sapporo, Japan, from August 28-31, 2024, marked a pivotal moment for the global horse racing industry. Bringing together leaders, experts, and enthusiasts from around the world, the conference addressed the pressing challenges and emerging opportunities that will shape the future of racing. As the sport stands at a crossroads, the discussions at the ARC highlighted the need for innovation, collaboration, and a renewed focus on integrity and welfare.

Innovation and Technology: Racing’s Digital Transformation

In an era where technology is reshaping every industry, horse racing is no exception. The ARC spotlighted the potential of innovation to not only enhance the sport but also to safeguard its future. The World Pool, a groundbreaking initiative, was celebrated as a significant advancement in the betting landscape. However, the discussions went beyond traditional betting, focusing on how technology can be harnessed to combat illegal betting and engage a new generation of fans.

Data-driven insights emerged as a critical tool in this digital transformation. By leveraging data, racing organizations can create personalized and engaging experiences for fans, tapping into the growing demand for interactive and immersive entertainment. The message was clear: to remain relevant and competitive, racing must embrace technological advancements and innovate continuously.

Equine Welfare and Integrity: A Collective Responsibility

Equine welfare was identified as the most significant challenge facing the global racing industry today. With public scrutiny increasing, the ARC emphasized the need for a unified approach to safeguard the welfare of racehorses. Collaboration between racing authorities, scientists, and researchers was deemed essential to develop and implement best practices that prioritize the safety and well-being of horses.

The specter of gene doping was also addressed, underscoring the need for vigilance and robust regulations to maintain the integrity of the sport. The consensus was that integrity is the cornerstone of public trust, and any erosion of this trust could have far-reaching consequences for the entire industry.

Attracting New Fans and Owners: The Power of Storytelling

The future of horse racing depends on its ability to attract and engage new audiences, particularly younger generations. The ARC highlighted the importance of digital platforms, gaming, and popular culture as vehicles for connecting with these audiences. However, technology alone is not enough. Storytelling, the creation of emotional connections, and the celebration of the sport's rich history were all identified as key strategies to cultivate a new generation of fans and owners.

Efforts to increase diversity and inclusion within the racing community were also discussed, recognizing that a broader and more diverse fan base is essential for the sport’s sustainability and growth.

Breeding Industry: Facing Global Challenges

The breeding industry, a vital component of the racing ecosystem, is grappling with its own set of challenges. Rising costs, staff shortages, and a decline in racecourse numbers are threatening the viability of breeding operations worldwide. The ARC underscored the importance of strong prize money to incentivize ownership and breeding, ensuring that the industry remains vibrant and competitive.

Looking Ahead: Collaboration for a Sustainable Future

As the 40th Asian Racing Conference drew to a close, the overarching theme was one of collaboration. The challenges facing horse racing are global, and solutions must be as well. By working together across borders, the industry can navigate the complexities of the modern world, ensuring that horse racing not only survives but thrives in the years to come.

The 41st ARC, set to take place in Riyadh, Saudi Arabia in 2026, will undoubtedly build on the foundation laid in Sapporo, continuing the vital work of shaping the future of global horse racing.