40 Tips to help you Build your Tribe and Grow your Impact

40 Tips to help you Build your Tribe and Grow your Impact

40 tips from the master to help you build your tribe and grow your impact

“The secret of leadership is simple. Do what you believe in. Paint a picture of the future. Go there. Others will follow.” Seth Godin

This week I read?Tribes?by Seth Godin for a workshop I am delivering next week on leadership, trust and tribes. It really is a masterpiece. There are so many gems of wisdom and it’s a must-read for any wannabe movement maker, leader or tribe.

It was written 12 years ago but could have been written today.

Right now the world needs more leaders, more communities of purpose.

And there’s no better manual for starting, leading and nurturing a community and team than Tribes.

I’ve shared the best parts in this post in the hope it inspires you to level up and lead with purpose.

As Seth ends with:

“All that’s missing is you, your vision and your passion. Go.”




  1. A tribe is a group of people?connected to one another, connected to a leader and?connected to an idea and vision.
  2. A group needs only two things to be a tribe: a shared interest and a way to communicate.
  3. People want connection and growth and something new.?They want change.
  4. You can’t have a tribe without a leader?– and you can’t be a leader without a tribe. So true....
  5. Human beings can’t help it:?we need to belong. It's biology. We are built to connect.
  6. We want to belong not just to one tribe, but to many.?Give us tools, meaning and make it easy, we’ll keep joining.
  7. Tribes make our lives better.?And leading a tribe is the best of all.
  8. The internet eliminates geography. For example LinkedIn is a great way to form and connect with tribes.
  9. There’s an explosion of new tools available?to help lead and tribes we’re forming. We use Kajabi - here is a brilliant example!
  10. All of it is worthless if you don’t decide to lead, if you don’t commit. Leadership is an attitude.
  11. All that’s missing is you, your vision and your passion.
  12. A movement is thrilling. It’s the work of many people, all connected, all seeking something better.
  13. All that’s missing is leadership.
  14. What do you do for a living??Leaders make a ruckus. They have a voice.
  15. A leader transforms a shared interest into a passionate goal?and desire for change.
  16. They provide tools?and means to allow members to tighten their communications.
  17. They leverage the tribe?to allow it to grow and gain new members and connections.
  18. Ordinary folks can dream up remarkable stuff pretty easily. What’s missing is the will to make the ideas happen.?The idea that wins is the one with the most fearless heretic behind it.
  19. Build a company and you’ll leave a trace.?The tribal connections you can make with leadership don’t fade.
  20. Even for the most engaged leader,?the fear is still there but it’s drowned out by a different story. It’s a story of success, or drive, of doing what matters.
  21. The only thing holding you back is your own fear.?Not easy to admit but essential to understand.
  22. Ideas that spread, win.?Boring ideas don’t spread.
  23. Great leaders don’t want the attention, but they use it.?They use it to unite the tribe and reinforce its sense of purpose.
  24. Leadership is scarce?because few people are willing to go through the discomfort required to lead.
  25. What people are afraid of isn’t failure. It’s blame and criticism.?We choose not to be remarkable because we’re worried about criticism.
  26. If the only side effect of the criticism is that you will feel bad about the criticism, then you have to compare that bad feeling with the benefits you’ll get from actually doing something worth doing.?Being remarkable is exciting, fun, and great for your career. Feeling bad wears off.
  27. Credit isn’t the point.?Change is.
  28. If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not realising your potential as a leader.
  29. You get to choose the tribe you will lead.?Through your actions as a leader, you attract a tribe that wants to follow you.
  30. Leaders who set out to give are more productive?than leaders that seek to get.
  31. The art of leadership is understanding what you can’t compromise on.
  32. Great leaders don’t try to please everyone.?Great leaders don’t try to water down their message in order to make the tribe a bit bigger.
  33. Individuals have far more power than ever before in history.
  34. The only thing holding you back?from becoming the kind of person who changes things?is lack of faith and courage.
  35. When you?lead without compensation, when you sacrifice without guarantees, when you take risks because you believe, then?you are demonstrating your faith in the tribe and its mission.
  36. The easiest thing is to react. The second easiest thing is to respond. But?the hardest thing is to initiate.
  37. Leaders don’t have things happen to them.?They do things.
  38. “Everyone will think it’s stupid. Everyone says it’s impossible.” Guess what??Everyone is wrong.
  39. Publish a?leadership manifesto. Give it away and make it easy for the manifesto to spread far and wide.
  40. Have?fun?with it. Doing work that’s fun is engaging. Making things that are successful is a great way to spend your time. Initiative = happiness.

“It’s rare that’s it’s obvious to lead. More often than not, great leadership happens when the tribe least expects it. The non-obvious moments are the ones that count.?Like now, perhaps. There’s a small price for being too early, but a huge penalty for being late. ” Seth Godin


Read this brilliant article and book too....

Tribal Leadership: The Key To Building Great Teams

Share or comment below! Love to know your thoughts.

Until next week!

Stay Kind & Courageous,?Sonia x

Author?of Leadership Attitude, Just Rock It! and First Comes Courage

Keynote Speaker, Courage Crusader and?Imperfect Founder

P.S. You got this!



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By?Sonia McDonald?– CEO Of?LeadershipHQ?And?McDonald Inc.?Leadership Coach, Global Keynote Speaker, Entrepreneur, CEO And Award Winning Author.

Sonia is passionate about her voice. When Sonia speaks, everyone in the room feels like she is having a conversation with them as her audience will feel as if they are the only one in the room. She speaks from the heart. She is brave. She wants everyone to be brave. She is an impactful and motivational leadership expert and speaker that creates a life-changing experience. People call Sonia sassy, inspirational, real and a speaker who leaves a lasting impression. Her high-energy, authenticity and humour combined with actionable and practical advice, empowers her audience and provides them with great drive and confidence to take courageous actions and inspire great leadership in all aspects of their lives.

Sonia also is founder of LeadershipHQ and McDonald Inc. and is also a renowned and award-winning author, having written several of her own books, Leadership Attitude, Just Rock It! and First Comes Courage as well as being a regular contributor in The Australian, HRD Magazine, Smart Healthy Women and Women’s Business Media. She was named as one of the Top 250 Influential Women in the world as well as Top 100 Australian Entrepreneurs by Richtopia.

Through her leadership advisory and coaching work at LeadershipHQ, and founding the Outstanding Leadership Awards, Sonia is internationally recognised as an expert in leadership and culture, organisational development, neuroscience, kindness, and courage.

Sonia is also a full-time single parent and has a passion for women in business and teenage mental health. Sonia travels and speaks across Australia and Globe, and she is on a mission to building a world of great leaders and leadership.

Excellent advice Sonia! Thanks for sharing. Cheers, Bill

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