40+ Must-know Social Media Marketing Statistics For 2024

If you want to improve your social media marketing approach, analyzing key industry statistics is a great place to start.

Social media analytics provide useful information on your target audience, their interests and habits, and the overall state of the business. This data enables you to customize your marketing strategy to increase engagement and ROI.

Statistics can also help you benchmark your own performance in your industry and identify new prospects.

Use the social media marketing data below to help you plan your presence in 2024 and beyond.

Social Media Usage Statistics

It's obvious that we're all addicted to social media (my screen time statistics proves it). To gain a better picture of how attached consumers are, consider some social media usage statistics.

Here is a fast overview of how social media demographics and usage are evolving, which platforms are winning, and how addicted people are to social media.

1.In 2024, they are expected to be 5.18 billion social media followers globally.

2. A typical individual utilizes 6.7 distinct social media platforms per month.

3.The amount of time internet users spend on social media has decreased marginally, to 143 minutes each day.

4.TikTok is the fastest-growing platform, with an astounding 100% user growth rate from 2020 to 2022. Between Q3 2022 and Q3 2023, TikTok's monthly active users increased by 13%.

5.Between January 2023 and January 2024, the global number of social media users increased by 320 million.

Growth may appear gradual, but this is owing to the large number of people who already use social media. This means that social media gives a tremendous opportunity for marketers and advertising.

However, with users distributed across multiple platforms, organizations must adopt a multi-channel strategy now more than ever. Don't forget to use developing platforms like TikTok to attract new audiences and distinguish yourself from the competition.

Social media advertising statistics

Reaching your target audience with paid social media advertising becomes essential as organic reach declines on almost all platforms. To further inform your plan, educate yourself on social advertising statistics.

6.The total spend on social media advertising is expected to reach $219.8 billion in 2024.

7. By 2028, mobile is expected to account for $255.8 billion in total social media ad spending.

8. Total ad spend is expected to climb by 6.1% in 2024.

9. Social media ads make up 28.8% of total digital advertising spend.

10.Businesses allocate approximately 8.7% of their entire income to their advertising spend.

Facebook statistics

Facebook is still a major player in marketing. It's difficult to say whether or not brands should concentrate on Facebook; the answer largely depends on your unique Facebook analytics. You can learn more by looking at the Facebook statistics that follow.

11.Facebook is the social network that marketers use most frequently in the globe (89%). Instagram is ranked number two (80%).

12. At 3.05 billion monthly active users as of Q3 2023, Facebook is the largest online social network globally.

13.The average American uses Facebook for almost thirty-one minutes every day.

14.57.3% of Facebook users are men and 43.7% are women, according to the gender statistics that are accessible.

14.The age group of 25 to 34 accounts for over 25% of Facebook users in the United States.

Instagram statistics

Even with 2 billion active users on Instagram each month, marketers are still vying for additional followers. The top Instagram social media statistics are listed below.

15.Facebook and Instagram are tied for the highest return on investment among social media platforms.

16.27.4% of US Instagram users are between the ages of 25 and 34.

17.61.1% of all Instagram users worldwide are between the ages of 18 and 34, and the majority identify as male.

18.Instagram Reels get more likes and saves but fewer comments than ordinary posts.

19.Instagram's engagement rates are three times greater than Facebook's (0.60% to 0.15%), yet engagement is becoming increasingly competitive each year.

LinkedIn statistics

LinkedIn has done an excellent job of carving out a niche as the preferred professional network. The platform has the potential to be a goldmine for B2B brands, as evidenced by its tremendous growth in advertising. Here are a few LinkedIn facts you should know.

20.LinkedIn has over a billion members spread over 200 countries.

21.The United States has the world's largest LinkedIn user rate, with over 214 million users.

22.There are about 67 million corporate profiles on LinkedIn.

23.60% of global users are between the ages of 25 and 34, which is significantly higher than any other age group.

Pinterest statistics

When it comes to social media, Pinterest frequently receives underappreciation. The platform's varied, high-spending audience is one of the most loyal and engaged on any network. Here are some top Pinterest statistics to keep an eye out for.

24.Twitter is used by 483 million individuals each month.

25.76.2% of Pinterest users are female, 17.2% are male, and 6.6% are undetermined.

26. In December 2023, almost 1.2 billion visits to Pinterest.com were recorded, including from desktop and mobile devices.

27.76.2% of Pinterest users globally identify as female.

28.Pinterest is the third most popular social media site in the United States.

29.80% of weekly users discovered a new brand or product through the platform.

TikTok statistics

TikTok has completely turned into a must-have digital channel for companies. The platform's devoted fanbase, rapid expansion, and sky-high usage bode well for early adopters. Here are some fascinating TikTok statistics to learn about.

30TikTok is predicted to achieve more than 2 billion users by 2024.

31TikTok is the most popular app globally, with Android users spending an average of 34 hours a month on the platform.

32TikTok's user base is predominantly female, with 48 percent reporting as women (according to available gender data).

33.36.7% of TikTok users are between the ages of 18 to 24, making up the majority of the platform's advertising audience.

34.TikTok is the second most popular entertainment video app among monthly active users.

X (Twitter) statistics

X, formerly Twitter, has established itself as a hotbed for political discussions, memes, and a great platform to engage with brands. To learn more about Twitter marketing, review the statistics below.

35.X has around 619 million monthly active users worldwide.

36.53% of X users utilize the platform to get the most recent news.

37.More than half (63%) of X users are men (according to published gender statistics).

38.33% of users expect to spend less time on X by 2024.

YouTube statistics

To compete with burgeoning platforms such as TikTok, the world's second-largest search engine is making significant adjustments. Here are the top YouTube statistics you should be aware of.

As of January 2023, YouTube had approximately 2.5 billion users globally.

YouTube Shorts has two billion monthly active users.

39. YouTube's largest gender segments are guys aged 25-34 (12.2%) and males aged 35-44 (9.6%), according to accessible gender data.

40. YouTube viewers utilize the Android app for an average of 28 hours and 5 minutes every month.

41.Nearly 90% of all YouTube visits originate from a mobile device.

Social media video statistics

Video remains an all-time favorite content type. It is adaptable, interesting, and provides good ROI to advertisers worldwide. Let's take a peek at some recent social media video data.

42.44% like to learn about a new product or service through short video material.

43.87% of marketers believe video marketing has directly increased sales.

44.Short-form video has the highest ROI of any social media marketing tactic, with 30-60 videos achieving the best results.

45.The US video marketing business is predicted to increase from $76.97 billion in 2023 to $84.61 billion in 2024.

Use social media statistics to guide your strategy

Learning the most recent social media marketing information is essential for fine-tuning your plan and setting wiser goals.

Are there any opportunities on the new networks? Do you need to go from organic content to advertisements (or vice versa)? Should you double down on your current strategy?

We believe our social media data might help you find the answers. Combining through them is completely worthwhile; if you haven't already, bookmark them.

To continue learning, check out our social media marketing guide to get your 2024 strategy off to a great start.