This was 4 years in the making

Four and a half years ago, I moved to the island of Utila and made the decision to start a business as a social media manager.?

I was good at social media, I was confident managing it and had experience growing my profiles and those of the company I was working for before we left the UK.?

Two months into launching my business, I’d signed my first client.?

By month 3, I’d signed my fourth.?

Soon I had a handful of clients that I was desperately trying to impress whilst a voice in my head was telling me I wasn’t good enough, I was disappointing them and I didn’t deserve to be taking their money.?

The imposter syndrome meant I pushed harder, I worked longer hours, I didn’t leave the house let alone take breaks.?

I’d just moved to a tropical island where we would be staying for at least a few months but instead of exploring and making friends with people, I put my business first.??

Desperately trying to earn the money I needed, I continued trying to sign clients.?

Every time I told them my prices - which I’d lowered before sending the proposal - they’d either come back telling me it was too much or they’d ghost me completely.?

I’d drop the prices lower and they still wouldn’t sign. I took rejection very personally and feelings of not being good enough began to grow.?

I wasn’t good enough to get results.?

I wasn’t good enough to earn money.?

I wasn’t good enough to be friends with.?

I wasn’t good enough for success.?

The anxiety I’d been learning to manage since my teens came back with a vengeance and soon, so did the panic attacks.?

I’d wake up in the night worrying about a client's profiles and all the tasks I needed to do the next day. I’d open my eyes in the morning, grab the laptop that was next to my bed and start working - before I'd had a drink, breakfast, showered.

Work came first. Clients came first. My business came first.?

In fact, everything came above me and my needs.?

When my boyfriend at the time came home to find me crying in a heap on the kitchen floor, he hit me with the truth:?

“But you don’t do anything. You don’t go anywhere, you don’t see anyone. You sit in front of your laptop for 14 hours a day and you wonder why you’re like this?”

He had a point.?

I made the decision to hire a coach and the first thing she encouraged me to do was take time off.?

I thought she was mad.?

But I listened.?

I began to take time off.?

I set boundaries for myself - no work before 10am.?

I made sure I left the house everyday.?

I got strict with my time.?

I focused on being productive and not busy.?

I started to do things I enjoyed.

The biggest change though was how she introduced me to mindset work.?

Soon I was consuming anything mindset related - podcasts, audiobooks, YouTube videos, blog posts. I started meditating, an exercise I’d been encouraged to do during my Cognitive Behaviour Therapy when I was experiencing a particularly bad bout of stress & anxiety the year before.?

I started being really nice to myself. I’d only speak to myself positively and began repeating affirmations whenever I noticed I was being cruel to myself or the imposter was showing up.?

The mindset work helped me to increase my confidence and relieve self doubt.?

As my confidence increased, I was able to realise how valuable my skills were.?

I started to understand my own fears, worries and perfectionism was causing me to think my clients weren’t happy and I started to listen when they told me how pleased they were with my work.?

Within 6 weeks, I’d undergone such a transformation, I increased my prices from ￡115 per platform to ￡400 per platform per month and almost instantly, I signed a dream client.?

I believed I was worthy.?

The client believed I was worthy.?

I finally felt valued and because I felt valued, I delivered better results.?

I was confident in what I was doing, my client was confident in what I was doing and they continued to renew their contract again and again.?

After 18 months of social media management, I launched my business as a coach for social media managers in order to help anyone who feels how I felt.?

Because it’s brutal.?

To wake up every day, give your all and still believe you’re not good enough.?

It breaks you as a person.?

It makes you feel like a failure.?

And sometimes you have good days.?

Sometimes you have the confidence.?

Sometimes you feel you’re doing ok.?

But it only takes a minute of the imposter talking and it all falls to shit.

At the start of 2021, I decided I wanted to create something that combined all the lessons I learned as a social media manager.?

Because since being a coach, I’ve worked 1:1 with people + run group programmes to focus on one specific thing at a time: either pricing or attracting clients or overcoming visibility fears or creating more confidence.

I wanted to create something that would be a one stop shop for social media managers so you can increase your confidence AND raise your rates AND work on being able to show up as yourself AND look at how to bring in extra money into your business.

The Pricing Academy? Programme was born.

This powerfully transformational programme was designed to help you make more money in your business without you sacrificing your mental health or freedom (like I did).?

The beautiful blend of strategic ‘how tos’ and mindset modules means you’ll know exactly what to charge, exactly what to offer AND you’ll have the confidence, belief + trust in yourself to do things your way.?

To take the time off without guilt.

To say no when you’re asked to drop your price.

To ask for more money when they want more work.

To show up as who you are on your socials.

To limit the number of clients you manage.

The Pricing Academy? Programme was nearly 4 years in the making. 4 years of me working, failing, learning + succeeding.?

Thankfully you don’t have to spend 4 years learning like I did. You can complete the whole thing in just 14 weeks (or your own pace - you get lifetime access).?

Learn more about The Pricing Academy? Programme here: Tell me more!