4 Years In.. The Journey Of A Lifetime.

Four years ago today, we launched "Kairos Talent". £3 an idea, I made the call that would change my life. This was when the decision was made to launch Kairos Talent with my co-founder Chris.

In the last article I posted at 26 months, we had just moved into our office in Old Street, the big move to the capital with the hope of expanding.. Since then, we’ve grown from 6 employees to 40+, our client count 10x and a lot of memories along the way.

Chris is currently across the pond, with the objective of scaling the NY entity, and we have our eyes set on the next office opening. It's important sometimes to step back from the madness, and reflect on what's actually happening around you, and it amazes me every day where we are.

We’ve grown from Kairos Talent, run from my garden shed (literally), to Kairos Group, which now includes three entities, our flagship influencer agency Kairos Media, our esports agency Kairos Esports and our owned media entity. Here's a little highlight from the social and some of the team..

No alt text provided for this image


It’s been an amazing journey, with almost too many highlights to keep track of, from signing my dream client (which I can’t reveal for PR reasons.. unfortunately), to watching the team grow from Chris and I to fourty strong. Attending the Monaco GP on a Yacht courtesy of Williams F1 was also something I can't complain about..

I’ve learnt too much to put into words, but if I had to pick my top four takeaways from the past four years, they would be the following:  

  1. People are key. Bringing in the right people for your business is the difference between failure and success. Taking the time to bring in the right people will do more for your business than anything else.
  2. Be open to change. The space is changing, influencer marketing is changing. Adapt or die.
  3. Maintain your USP. People work with Kairos for a reason, and have done since the start, it's important that we never lose that, as we grow and expand the business.
  4. Say no. Sometimes it's better to turn down business and say no to a client if you don’t have the resource. At the start, we overstretched ourselves with just myself and my co-founder, and as a result, under performed on some activations. Now we've scaled, we don't have that issue.


Having expanded from one entity to four, I’m excited to see how our business will look after another four years and how we will continue to innovate in the influencer marketing space. I know we’ll keep challenging ourselves in new sectors and expanding our client portfolio. With such a rapidly changing industry, it’s impossible to tell where we will be and just how far we’ll have come.

Konstantin G

General Manager at Devox

11 个月

Mike, glad you shared this! ??

回复
Tetiana Polozhentseva

Managing Partner at Devox Software | Delivering Tailored Software Solutions for the Marketing Tech Industry

1 年

Mike, thanks for sharing! ??

回复
Dominic Sacco

Esports News UK Founder/Editor & Esports Consultant

5 年

Well done Mike, this story is inspiring!

Ed Howell

Marketing Lead, Strategic Accounts @ Duel Tech

5 年

Congratulations Mike and team, what an achievement

Harry Hugo

Co-Founder at Goat | Influencer Marketing Agency | Now Part Of WPP

5 年

Nice one Mike ????

要查看或添加评论,请登录

Mike Craddock的更多文章

  • Kairos & Me - 26 Months Later..

    Kairos & Me - 26 Months Later..

    I wrote a piece after our 18 month journey at Kairos Media. Thankful and exhilarated with the progression we had…

    2 条评论
  • Social Influencers - Upfront Money. Issue, or not?

    Social Influencers - Upfront Money. Issue, or not?

    One of the biggest things running a company you need to look at, is cash flow. Normally as a business you may look…

    1 条评论
  • How we did 7 figures in our first year.

    How we did 7 figures in our first year.

    The last two years have been pretty manic, and I'm not even sure where they've gone. I've gone from 22-24 in what seems…

    7 条评论
  • Influencer Talent Managers - Needed or Hated?

    Influencer Talent Managers - Needed or Hated?

    To date, I haven't heard many good things about an influencer talent manager in the scene, for an array of reasons…

  • Influencer Marketing - Are You Paying Too Much?

    Influencer Marketing - Are You Paying Too Much?

    Probably not the title you expected from someone who owns an influencer agency, right? Influencer Marketing is…

    2 条评论
  • Introducing Kairos Insights - What is it?

    Introducing Kairos Insights - What is it?

    Everyone loves data, right? Over the last 18 months of Kairos Media, the same questions has been a common recurrence…

    2 条评论
  • Influencer Agency vs Platform - What's the difference?

    Influencer Agency vs Platform - What's the difference?

    Influencer Marketing is currently one of the hottest trends in the marketing space. With agencies & platforms cropping…

    1 条评论
  • Kairos & Me - 18 Months Later

    Kairos & Me - 18 Months Later

    18 months. An 18 months that has flew by since we launched Kairos Talent, and where we are now, with Kairos Media.

    12 条评论

社区洞察

其他会员也浏览了