#4 - What's New In Social

We're already on the fourth Social Snippet, I can't believe how quickly the weeks are flying by. Do you think weekly is too frequent for the 'Snippets', would you prefer them fortnightly? I'm open to suggestions so feel free to comment, email or private message me with your preferences and I'll go with the majority. ?? Rx

LinkedIn? - Collaborative Articles Shortcut

Collaborative articles have gained so much popularity on the platform that LinkedIn? wants to make it easier for you to contribute. Some accounts are already seeing the "contribute expertise" option at the bottom of their post composer.?

Have you got this new feature on your composer yet, I haven't!

What Are Collaborative Articles??

Collaborative articles are AI generated articles. LinkedIn? want you to participate in these by commenting to showcase your expertise and thought leadership. If you comment on 3+ articles you can receive a 'Top Voice' badge but beware, to keep the badge beyond 60 days your contributions must remain relevant and original, and other LinkedIn members must continue to find your contributions within that particular skill set insightful???

Meta? - Advertisers Report System Glitches Are Pushing Up Ad Prices

According to Bloomberg - Meta’s ad system has been hampered by major performance issues, according to numerous marketers. "The cost of running ad campaigns is up significantly, while results are mixed and ensuing sales are down — and there has been no formal explanation from the company," ad buyers say.

X? New Offer - Gold Tick

This week, X (formerly Twitter) launched a?new offer for brands?that are willing to pay to get a gold tick in the app. Basically they get equal ad credits added to their account if they sign up to the program. So if you're advertising anyway, why not sign up!

TikTok? - Virtual Influencers

TikTok is reportedly working on a new option that would enable brands to?deploy virtual influencers,?who would then be able to sell their products on their behalf via videos and live-streams in the app.

Threads? - Meta? Tests DMs

Threads is currently testing?direct message?capability but there's a catch. The DMs will show up through Instagram and not on Threads ??

Instagram? Hack - How To Post A Square Video From A Horizontally Recorded Clip

• Create a carousel post with a picture
• Choosing a video clip for the carousel
• Deselect the picture so that only the video clip is left

That’s it! Your video will be in a square format

Instagram? Get Notified About Posts From Your Favourite Accounts

There is a 'Notification bell' on people's profiles which if you click it provides you with the option of choosing which posts you receive from them i.e. Posts, Stories, Reels or Live video. Using the bell helps Instagram? understand which accounts you want to see more posts from.

LinkedIn? Customising Your LinkedIn Feed

Although LinkedIn? has a huge say in what you see in your Feed, they don't have 100% say! If you go to the 3 dots at the top of a post you are provided with some options that will help you personalise what you see:

You can click 'SAVE' to save posts from the people you like, this way you'll see more of them.

You can also 'HIDE posts like this', which means you'll see less of this type of post.

And then there is the option to 'UNFOLLOW/ FOLLOW' someone.

On a desktop if you look at the top of your Feed, just before the very first post, you'll also see the option to 'SORT BY - top or recent.'

And you can also 'REPORT' a post from here too.

BONUS TIP:? Don't forget there is also a 'Notification Bell' on LinkedIn? profiles too, located under the banner image, top right. Clicking the bell notifies LinkedIn? that you want to see more posts from that profile.

Blogging - How Long Should A Blog Post Be?

This is something I often get asked and it would seem that Neil Patel gets asked this question a lot too ?? So?here's?what he has to say on the matter.

If you don't see what you want below I'm always happy to have a chat ??

Private, Bespoke Training & Consultancy - 1:1 or Group - Find out more

Get MOORE Social Training Hub - Find out more

Live weekly bite-sized training sessions on topics covering social media, marketing and business plus access to twice weekly drop in Content Creation Cafés.

LinkedIn Masterclass -?Find out more

So that's it for this week and don't forget to let me know, in the comments, via email or private message me, if you'd prefer the 'Snippets' weekly or fortnightly.

Warmest regards.

Rachel x

Rachel Moore Social Media Trainer, Consultant, Manager & Speaker

Award Winning Social Media Trainer & Consultant 2023-24

??rachelmooresocialmedia.com

?07904 007 660

[email protected]