4 Ways to take E-Commerce to the next level

E-Commerce used to be something revolutionary, but these days it’s something that practically everyone is doing. Your company needs to stand out from the crowd through using a range of tactics, but you also need to do it affordably.

Here you'll be introduce to four strategies that are going to help take your E-Commerce efforts to the next level.

Commence by Testing More On Facebook
Facebook advertisements are the number one way of making sure that your brand is successful. To save money on Facebook advertising, you need to test and you need to test regularly. You never can tell whether your ads are going to succeed or not.

Get it right and you can get huge returns. The key to this market is split testing. Also known as A/B testing, you take two ads and change one thing about one of them. Race them off against each other and see which one performs best. Repeat this process and your ads will eventually improve.

One tactic you can implement in your testing is to pre-qualify leads. This will stop curiosity clicks from driving your spending up without a realistic chance of a return. Display your prices and mention your payment methods in the ad. State that they have to click now to get the best deal.

Then you can start to think about scaling your more successful ads.

Use The Right Influencers
Influencer marketing is another powerful E-Commerce strategy. Understand how powerful word of mouth marketing is. Word of mouth generates twice the number of sales as paid advertising. People don’t trust ads, but they trust their family members and friends. A company that invests in reputation marketing and word of mouth marketing has a far higher chance of success.

Just make sure that you are choosing an influencer relevant to your industry. People can see straight through companies that aren’t genuine in their efforts.

Investing In Email Marketing Campaign
Did you know that 44% of customers click on promotional emails AND then make a purchase?

There’s nothing more powerful than an email marketing campaign for E-Commerce. If you want to promote your services on the Internet, start building up your email list. Make sure that people are getting exclusive content that’s useful to them when they subscribe.

By providing a great experience via your list, you will steadily start to build up your pool of brand ambassadors, and that will lead to more word of mouth marketing.

Retargeting In The Right Style
Retargeting as a direct sales push is the wrong way to go. The customer already knows who you are and what you do. That’s not the point. You need to use retargeting in order to establish that unique selling point that’s going to convince them to buy from you over your competitors.

Another aspect you have to take into account is the fact that a lot of customers didn’t buy from you the first time for a reason. You can use data to determine what the reason behind this was. For a start, you should check where most users entered and left your site.