4 Ways for Suppliers to Sell Better

The act of selling, be it through online offerings or physical retail promotions, can be seriously off-putting to some customers. They feel like they’re put in a position to defend their wallet and tip toe around buying traps. Research indicates that some customers experience a sense of discomfort when making a purchase, which is known as “buying pain” .

In this article, we will explore four strategies to alleviate the difficulties associated with purchasing, which will not only open new opportunities for suppliers to boost their sales, but also enhance the efficiency of daily operations and improve overall credibility in the marketplace.

1. Segment audience into psychographic profiles

Your target audience does not fall under a single set of qualities. Each target group comprises diverse subgroups with varying needs, concerns, interests, and opinions. For example, a food and beverage (F&B) supplier targeting boutique cafes can’t assume they all operate under the same psychographic profile. Here’s a list of different psychographic profiles to be considered:?

• The Artisanal Enthusiasts: These cafes prioritise unique, handcrafted offerings and seek suppliers that align with their commitment to quality and authenticity.
• The Health-Conscious Advocates: These cafes prioritise organic, locally sourced ingredients and sustainable practices.
• The Tech-Savvy Trendsetters: These cafes are early adopters of innovative solutions, seeking suppliers that offer convenience, efficiency, and integration with digital platforms.

2. Convey Marketing and Sales Strategies Accordingly

Once you’ve gotten a clear picture of your customers’ differing profiles, it’s time to craft marketing, pricing and sales strategies accordingly. Using the previous example, here’s an example of how we can implement this:

• The Artisanal Enthusiasts: These cafes might value authentic items that are marketed as scarce valuables that conveys a strong message of, “purchase while stocks last”. These cafes might also be willing to pay a heavier amount to secure these goods, as it aligns with their business objectives.

• The Health-Conscious Advocates: These cafes might value wholesale prices for organic goods that are marketed in bundle deals, as they are willing to bulk purchase ingredients that are highly favoured by their health-conscious customers.
• The Tech-Savvy Trendsetters: These cafes might value deals that come with same-day deliveries or buy-now-pay-later options, as they’re seeking the most efficient pathways within their operations.

3. Optimise Business Operations with Borong Direct

A surefire way to accelerate productivity that leads to sales is to streamline the nitty gritty parts of daily operations. Borong Direct is able to help suppliers achieve the following:

• ?Greater Customer Reach: Suppliers can easily showcase their products in a wide marketplace filled with thousands of potential customers.
• ?Streamline and Optimised Daily Operations: Suppliers can streamline heavy orders and gain customer and sales insights at the same time, leading to better business decision making in the future.
• Gain Credibility: Thousands of retailers rely on Borong to find trustworthy and verified suppliers. Any supplier found on Borong is deemed as a reliable source.

4. Optimise Sales with the Field Sales App

Suppliers often dabble in on-ground sales management too. The Field Sales app is designed to help agents:

• Manage client meetings: Clock in, reschedule or cancel meetings with multiple clients, easily keeping track of daily meetings.?
• Nurture Leads: Follow up and keep track of the progression of potential leads.?
• Track KPIs: View the progress of sales goals on a single dashboard?
• View Client Promotions: Track the status of clients that have on-going promotions.?

The wholesale ecosystem can be challenging to navigate, and we’re here to make sure most challenges can be easily tackled in just a few clicks. Want to find out more? Schedule a FREE demo ?