4 WAYS SOCIAL MEDIA MANAGERS CAN SAVE TIME & PRODUCE BETTER RESULTS
You’ve probably heard the phrase, “working hard is great, but working smart is better.” This is essentially true in many business settings. Working smart means knowing priorities, developing healthy habits, and managing time to ensure success.
This notion applies to social media managers too. There’s no doubt that social media managers have responsibilities around the clock. These responsibilities include managing social media accounts, organizing and streamlining the sites, capturing the target audience, engaging with prospective clients, and converting them into actual customers.
It’s clear that the roles and responsibilities of social media managers can be quite complex. Tasks can be rather overwhelming and demand a lot of time and energy. Social media managers often need to sacrifice their time if they don’t want their results to be compromised. Fortunately, there are a few things that they can do to save time as well as get better results. Let’s take a look at four.
Choose Habits Over Goals
Although it’s important to keep your eye on the goal, we must first develop the right habits to get there. This is also tantamount to not only getting the prize but working hard to earn it. Social media managers must be wary of this concept. While it’s good for managers to set goals, they must also develop the proper habits to achieve them. Good habits such as being on time, keeping things organized, paying attention to detail, responding to situations, being proactive, and maintaining a positive outlook during challenging situations all make a world of difference. Some managers fail to meet their goals in the end because they were more focused on the destination and not the journey. Taking short cuts to get the results without forming the right habits will not help as the end results will only be half of what they could be. Remember – good habits are the means to an end (your goal).
Write Down Your Social Media Strategy
In business, a strategy is essential for reaching a goal. A strategy is something that is well-thought of, planned, and executed with the right timing. This is also applicable to social media managers. A social media strategy helps to take the guesswork out of social media, saving time, engaging more customers, and delivering better results. In order to create a social media strategy, social managers need to take note of the four core components of a social media strategy: Attract, Engage, Convert, and Retain. These four things will guide social media managers to launch projects, executing their plans, and end up with desired results.
Use the 90-Minute Rule
Any business endeavor needs to be done with a certain rhythm. Some employees are good at finding their rhythm as they work, setting the pace, executing smooth-flowing tasks and delivering results on time. Social managers must do this as well. Without a good rhythm, chances are that you will get distracted and lose track of the process.
The aptly called 90-minute rule can help social media managers to complete their tasks to the best of their ability. Here is what you’ll need to do:
- Go over the next day’s most important tasks the evening before.
- Set your phone on silent, close all unnecessary windows on your computer, and turn on your voicemail as you work.
- Begin your work day by focusing on a task for an uninterrupted 90 minutes.
- Routine is vital, so commit to at least 21 days of practice.
- Typically, you’ll get more work done during those 90 minutes. As a result, you will feel more satisfied with your output when compared with any other period of time during the rest of the day.
Create a Content Calendar
Finally, social media managers can make use of tools to assist them with their time-saving endeavors. A content calendar is one of the best ones to use. A content calendar can keep track of all your blogs and social media accounts with ease. This will help you save time and energy and help you to take better looks at the details as well as at the big picture. Through this, you will be able to plan and schedule accordingly.
Are you looking for a social media marketing agency to help streamline your growth? Get in touch with us today! We’re happy to help.