4 Ways Social Media Can Humanize Your Employer Brand

Humanizing your employer brand is more crucial than ever these days. Job seekers aren't just looking for a paycheck – they're interested in the people, culture, and values behind the companies they're considering. That's where social media comes in. With everyone always plugged into various platforms, social media gives you a unique chance to highlight the human side of your employer brand, making it more relatable and appealing to potential candidates.

Let’s explore the 4 major ways social media can humanize your employer brand.

1. Makes your company profile more accessible

Who wouldn’t be curious about the company culture of their potential future employer? LinkedIn reports that 75% of job seekers research a hiring company before applying. Making your company profile accessible not only satisfies this curiosity but also positions your company as a desirable place to work. You can achieve that by highlighting your company culture with the power of social media:

• Use compelling visuals and engaging captions to showcase your workplace environment. This helps capture the attention of potential candidates.
• Share real stories and testimonials from employees to provide a genuine insight into your company culture.

2. Builds a community

Social media is the best tool for making candidates feel that your company is where they could belong. Showcasing a memorable brand story on social encourages prospects to visualize themselves working for you, making them connect with your company on a personal level. As social platforms provide access to a vast audience and enable immediate communication through likes, comments, and DMs, you can bond with candidates through your content faster than anywhere else. Here’s how you can achieve that:

• Create content that reflects your mission, core values, and brand personality, so they’ll have a sense of what your attitude toward people is like.?
• Engage your target audience by creating content on topics they care about.

3. Gives faces to your employer brand

What could be more credible than showcasing your team? Highlighting the real faces behind your business evokes emotions and provokes responses, helping your prospects resonate with your team on a deeper level and enhancing your reputation across the board. The possibilities for content types and categories are endless, and in fact, the more diversified, the better:

• Choose?brand ambassadors?and feature them in static posts, Reels and stories, so your candidates will think, “Wow, this could be me!”
• Share personal stories and career journeys of your employees.

4. Adds a personal touch to digital networking

Social media lets you engage with your prospects more personally than job boards ever could. Trust is built through genuine human connections, so be human as you can on social media. Spend as much time building meaningful relationships through networking as you do creating content, and you'll see a significant boost in brand awareness:

• Connect with your team members on social, like their posts, share their achievements and encourage other team members to do so.
• Leave meaningful comments under their work-related posts.

Wrap Up

Social media is essential to humanizing your employer brand. By making your company profile accessible, building a community, and giving a face to your brand, you can create a compelling and authentic narrative that resonates with potential candidates. This approach not only enhances your employer brand but also fosters a more personal and engaging candidate experience.