4 Ways Sales Teams Can Gain Value from CLM Systems

Sales teams across industries aim to secure as many high value deals as possible, close them quickly, and keep customers coming back. One big challenge they face is delays in finalizing contracts.

Legal teams, however, need time to review and rephrase contract clauses to eliminate any risks or loopholes. This isn’t just for new contracts; even renewals can be a lengthy process, causing missed opportunities and unmet sales goals.?

While both sales and legal teams are doing their jobs, their differing priorities often cause friction. Sales want speed, while legal wants precision. This clash can lead to lost revenue and reduced profits. The solution lies in implementing a Contract Lifecycle Management (CLM) system.?

Here’s how a good CLM system can benefit sales while still protecting business interests.?

1. Bridging the Gap Between Sales and Legal?

The conflict between sales and legal often comes down to speed. Speeding up contract approvals and renewals alone can help sales meet targets and improve key metrics like customer acquisition and retention. A strong CLM system can close the gap between these teams, addressing their differing needs and reducing the chances of mistakes. This helps prevent lost revenue, curbs unnecessary spending, and avoids unintentional losses—making it a top reason why companies invest in automated CLM solutions.?

2. Overcoming Contract Management Challenges?

In the past, contracts were simple documents, mainly focused on reorder levels and quantities. But as supply chains became leaner, regulations evolved, and contracts grew more complex. Now, contracts cover multiple departments and teams, both inside and outside the company. Tracking performance and ensuring compliance have become more difficult and prone to human error. In this environment, lengthy processes can slow things down even further, increasing the risk of mistakes.?

3. Case Study: Coca-Cola?

Coca-Cola, a global beverage giant, was facing delays in contract approvals, which led to missed opportunities. Slow contract processes were making it hard for them to quickly bring on new suppliers and partners.?

To fix this, Coca-Cola introduced an automated Contract Lifecycle Management (CLM) system. With features like mobile approvals and standard contract templates, they were able to speed up their processes. This led to a 35% faster turnaround time for contracts and improved visibility for all departments involved.?

4. How CLM Systems Help Sales?

Coca-Cola's success came from using CLM technology to eliminate delays and reduce errors. The system helped align the sales and legal teams, speeding up supplier onboarding and reducing the risk of contract issues. This not only helped them hit sales targets faster but also increased revenue and customer retention.?

In short, a streamlined contract process can boost both teamwork and business growth. Imagine the potential if an entire supply chain were managed through a single CLM system.?

Have any doubts? Contact us today and schedule a Free Demo to see how Poseidon CM can streamline your contracts and boost your sales. Let us show you the difference PoseidonCM can make!?