4 Ways to Optimize Your Social Media Profiles

Social media profiles are the digital faces of your brand. They increase your reach, capture and nurture leads, retain customers and boost your brand’s organic search results. To reap the rewards of these incredible benefits, it’s imperative to optimize.

Improve your social media pages with these four social media optimization (SMO) tips:

1. Complete Your Profiles

When it comes to profile fields, leave no stone unturned. Social networking sites such as Twitter don’t require much information, but Facebook offers the opportunity to really tell your brand’s story within your ‘About’ section. It’s worth your time to fill in every applicable detail. You’ll increase your likelihood of showing up in Facebook search and will provide page visitors with a thorough brand introduction. Once the textual elements of your bios are complete, add in branded profile, cover and business photos at the right dimensions for each social media platform.

2. Be Accurate & Consistent

Social content should be catered to the unique capabilities and audience of each social media platform, but your overall social media message should remain uniform. Social media and search engine optimization (SEO) work hand in hand. Among the qualities search engines look for when ranking online content, accuracy and consistently are two of the most important. And it’s not just your message that should ring true throughout your marketing. Social Media Managers utilize branded and industry keywords across profiles. They also ensure important business information, such as your company’s physical address, is identical from LinkedIn to Twitter to Google Plus, which helps more than SEO. It keeps Google Maps data accurate so your customers can easily find your business.

Once your business shows up in search, you should turn your attention to lead generation. Download our free eBook "30 Greatest Lead Generation Tips, Tricks & Ideas." to grow your business today. 

3. Integrate Your Marketing

Use your social media accounts to cross-promote all of your marketing content - digital and traditional. The top offers on your website should also be present in your email newsletter and on all of your social properties to increase awareness, interaction and brand recognition. Don’t let any content go to waste by publishing it on just one medium. For example, every website blog you write can also bepublished as an article on LinkedIn and promoted on Facebook, Twitter and Google Plus. Sharing across social media profiles keeps fresh content flowing to each account. This brings you to tip number 4. 

4. Stay Active & Relevant

Another important quality search engines look for is activity. No SMO strategy is complete without emphasis on fresh content. The only way to keep your brand top of mind, for both search engines and consumers, is to provide regular content. What type of content should you provide and how often do you need to publish to stay relevant? That’s where the Social Media Specialist steps in. They have the expertise to determine what topics, which types of content and how often to publish.

What’s at stake if you don’t optimize your social media presence? Positions in search engine results pages. The more complete, accurate, consistent and actively updated your social media profiles are, the more likely links to those profiles will outrank your competitors sites or other unwanted content on the first page of Google. Wait no longer; invest in optimization now to achieve digital marketing success.

Need help optimizing your social media profiles? Contact Superior Virtual. We’re a Digital Marketing Agency in West Palm Beach specializing in Social Media Marketing, SEO and Website Design. Call us today! 561-623-5300

Sources: Search Engine Land, Search Engine Watch, HubSpot