4 Ways to Optimize for Google Home Voice Search & The Most Important Ranking Factors!
Bassem Ghali
2 Time Canadian Entrepreneur of the Year Award Winner | Online Marketing Strategist | International Speaker
How Do People Use Google Home Voice Activated Search?
When Google has been selling “more than one Google Home device every second since Google Home Mini started shipping in October,” and 22% of people who own smart speakers have been shopping by voice search, it’s not some fad to be ignored.
Adobe Digital Insights reported that “voice-assistant sales grew 103% year over year in the fourth quarter of 2017,” and that one of Amazon Echo and Google Home’s most popular uses at 53% is researching.
Voice search has entered the new year with a vengeance with no signs of letting up. And, for the self-starters and business owners, with this new data comes new avenues to find your audience.
Here’s What You Need to Know About Google Home Voice Search
Well, for starters, 40% of adults are now using voice search at least once a day, and 42% find it “essential” to their everyday life. But even though ‘listening to music’ reigns supreme as the smart speaker’s most popular use (61%), businesses are definitely seeing an upward trend when it comes to e-commerce purchases.
“The popularity of devices is proving to be a first credible challenge to touch as the primary interface for consumer electronics,” Adobe’s Colin Morris said in a statement.
“Driven by consumer demand, as well as a cultural shift in the comfort level with using voice commands, the underlying voice recognition technology will continue to improve.”