4 Ways to Increasing Website Speed

What is Website Page Speed?

Page load time is a web performance metric that directly impacts user engagement and a business’s bottom line. It indicates how long it takes for a page to fully load in the browser after a user clicks a link or makes a request.

There are many different factors that affect page load time. The speed at which a page loads depends on the hosting server, amount of bandwidth in transit, and web page design – as well as the number, type, and weight of elements on the page. Other factors include user location, device, and browser type.

Why Should I Take Care Of Page Speed?

Speed can make or break a website. It affects your traffic, page views, conversions, sales, and your overall reputation. By making it faster, you can improve your business or your fan base and help it grow. 47 percent of people expect a website to load in less than two seconds. 40 percent of people are very likely to leave a website if it takes more than three seconds to load.

Therefore, website speed plays a very important role in making your business successful. It should be one of your top priorities if you want to stand out from your competition. By speeding up your website, not only will you yield positive results in terms of page views and conversions, but you will also provide your visitors with a better user experience.

A great user experience is a key to building a strong customer base and building a strong brand. If your website takes forever to load, then what’s the point of having an awesome website in terms of its other elements, when people aren’t even likely to stay and check it out? Therefore, by not making sure your website loads fast, you risk losing a lot of customers or followers and, thus, a lot of revenue.

Why is page load speed so important?

It definitely makes sense to improve your page load speed as much as possible.

Potential customers can really get frustrated and disillusioned with your site if they find that they have to wait ages for pages to load. This is a key reason why exit rates (the rates at which visitors to a page exit your site on that specific page) can start to climb.

Gomez.com recently did a study which suggested that over half of internet users expect a website to load within 2 seconds. Any longer than that, and they may start tapping their watch, getting frustrated, and preparing to click away from your site to see if one of your competitors offers an e-commerce experience with a better page load performance.

A study by Akami found that around three-quarters of web users would not return to a website if, in their experience, it took longer than four seconds to load.

So, if you want to meet those expectations, it is crucial to ensure that all of the pages of your site load within a maximum of two seconds.

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