4 Ways To Increase Engagement Online

For now, Instagram remains the sweetheart of the social media scene for marketers. And it’s not hard to see why, since 13% of everyone on earth is on it and 80% follow brands. Measured by likes, shares, and comments from consumers — is also off the charts, boasting a rate of 4.21%. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.?

1. Ask Questions: Posting questions on your Instagram provides opportunities to let your audience share their views and ideas related to any topic. The insights that you can gather from there will help you to come up with better content.If you ask the right question, you might even get new product ideas which your audience is looking for. Besides, the answers that you will get from your audience will help you structure a lot of new content.

2. Give Your Followers A Puzzle Break: More often than not, we are so busy with our work, life that we forget to pause and refresh or think about ourselves. You can help people to take a break from their busy schedules. Instead of posting your regular content, create and post a puzzle that makes your followers pause and work their minds. Create puzzles that reflect the value of your brand by using related graphics and animations. Doing so, along with giving your audience a break from their busy life you will create ongoing engagement.

3. Post A Tutorial: As a brand, you want to post content that is engaging and creates value for you and your user. To achieve this, tutorials should be your go-to content. Instagram IGTV gives you an opportunity to post short and quick tutorials on any topic or topics that are related to your business.

4. Behind The Scenes: Posting behind the scene content is one of the most effective ways to humanise your brand. Show your followers what usually goes on in your workplace. By posting behind the scene content, you make your followers emotionally invest themselves in your brand. This creates a strong relationship between you and your followers. Show them the fun or exciting side of your office. Look around your workstation and think about what you can show off to your followers.