4 Ways to Get Word of Mouth Marketing to Work For You
Dan Galante
2X LinkedIn Top Voice Marketing Strategy Product Marketing Seller/Marketer using Sales/Marketing driving Growth Let's interview: Enablement Sales Sales Enablement PMM CI Digital/Content Marketing ABM SMM Employer Brand
Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control Word of Mouth Marketing.
How do you leverage the power of Word of Mouth Marketing?
1.Help others in their time of need.
2. Offer Value to Customers We need to provide value to customers.
By providing value through your product or service, we can earn the right to ask for testimonials referrals from customers.
3. Testimonials: Letting customers speak for you
Prospects will believe what your customers’ say about you more than anything you say. Your customers could provide LinkedIn recommendations or video testimonials. These testimonials could be shared on your website and social networking sites like Yelp, LinkedIn, Twitter and Facebook.
4. Become an Industry Expert and Resource for Customers
Provide value to your customers and to improve your online word of mouth marketing by creating an e-zine, publish a blog and/or online newspapers.
How have you used Word of Mouth Marketing?
Senior Subject Matter Expert | Field Service Management Software
1 年Incredible post, Dan! Your insights into making word-of-mouth marketing work are spot-on. Building genuine connections and providing exceptional experiences are indeed the keys to unlocking the full potential of this powerful marketing tool. For those eager to dive deeper into effective word-of-mouth strategies, I recommend checking out https://www.fieldpromax.com/blog/word-of-mouth-marketing - a comprehensive blog that offers practical tips and strategies tailored for small businesses. It's a fantastic resource that aligns perfectly with your expertise. Thanks for sharing these valuable insights! #FPMcommunity