4 Ways Event Planners Can Build Their Brands

Event planning is a lucrative business, and if you want to succeed in the field, it helps to build an identifiable brand. You can achieve this by clarifying your niche, developing your social media platforms, developing a consistent theme, and networking in your field. From corporations to private gatherings, everyone wants their event to be a complete success. People need to know about your planning business if you want to capitalize on this increase in attention. Keep reading to gain more insight into how to build your brand.?

1) Get Clear on Your Niche

It seems logical to be a jack of all trades because it sounds like you could tackle several markets at once. But that’s the quickest route to failure. When you market yourself as an event planner who specializes in everything, you can potentially spread yourself too thin. However, when you market yourself as an event planner who specializes in weddings, or birthdays, you begin to highlight your expertise in one area. People are willing to pay more for experts, so if you want to scale your business and grow your brand, defining your niche is the way forward.?

2) Develop Your Social Media Platforms

Today, social media is one of the most important aspects of your brand. When potential customers are interested in your services, the first thing they do is check out your social media presence. With over 4.62 billion users worldwide, it’s a great way to leverage the market and give your brand identity. A lot of businesses get discouraged with social media because of how difficult it is to build a following. But don’t focus on how many followers you have, focus on delivering value and the followers will come. People need a reason to follow you, and if they visit a page that provides engaging content, they will want to know more about you. Start looking at successful event planner pages and get some inspiration. Create your content, and get posting.?

3) Develop a Consistent Theme

Consistency is crucial when it comes to success. Start with a logo, a brand color, and a slogan. The aim is to deliver a message that’s aligned with your brand identity, customer experience, brand promise, and core values. Brand consistency gives you a clear identity across all platforms and marketing channels. For example, while hosting a virtual event ensure that your event platform can be customized to make it a natural extension of your brand voice. It ensures your customers, and potential customers recognize you when they see your logo or slogan. Everyone knows that ‘just do it’ is Nike’s slogan; they also know that the tick is their logo. Everyone knows that ‘I’m loving it’ is Mcdonald's slogan and the big yellow M is their logo. That is the kind of consistency you should be aiming for.?

4) Network In Your Field

Networking is about building long-term relationships with the people in your field who can assist you in developing your business. We’ve all heard the saying, ‘no man is an island.’ In other words, you can’t achieve professional success on your own, you need the help of others. With networking, you never know where it could take you. All you need is one person to give you a life-changing opportunity. Networking is also about exchanging information. On your journey to success, you will have acquired a lot of knowledge, and so will the people you meet. The merging of ideas is how breakthroughs come about. You can find several online and offline networking events in your field through platforms such as LinkedIn. Virtual events these days offer a variety of ways to network with fellow attendees . Don’t shy away from using features like virtual lounges, activity feeds, chats, 1-1 messages, and more to network effectively at virtual events.?

Remember, building a brand takes work. You may not become the most successful event planner overnight. There will be many obstacles and challenges to overcome, and you will experience failure. But if you look at failure from the right perspective, it will benefit you. The moral of the story is don’t give up, if this is what you are passionate about, keep going until you succeed.?