4 Ways To Dominate With LinkedIn Video

Since being introduced in?2017, LinkedIn Video has become a popular type of content on the platform — and for good reason. It can help you build your online presence and build trust and credibility with your target audience. Having created more than 500 LinkedIn videos myself, I can certainly attest to the opportunities it will bring your business.

In my opinion, video should be a part of every business's marketing strategy. However, many people are still lost when it comes to knowing what to say and how to say it on video.

There is so much content floating around that, sometimes, it can feel like your message is just going to get left in the dust.

Below are four strategies that can help you dominate with video and stand out above all the rest:

1. Why should they care?

Whether you're giving sales tips or sharing a life lesson you've learned, always aim to give your audience value — no matter what you're talking about.

There has to be something in it for them. Ask yourself the question, "Why should they care?" That's not meant to make you feel bad, but to remind you to always have a takeaway for your audience.

Make sure that when someone has finished watching your video, they walk away having learned something. You should always seek to educate, inspire or motivate.

And remember, their curiosity is a huge opportunity for you. They’re spending time watching your video for a reason, so make it worthwhile for them.

2. Keep it short and sweet.

When it comes to video, few things are more important than getting right to the value. Appeal to the busy professional, and keep it short, sweet and straight to the point. Break up your video content into bite-size pieces with an impactful message.

With LinkedIn now adding?dwell time?into its algorithm, you would think that the longer the video, the better. But, I've found that isn't necessarily true.

Which video are you staying on longer: the one that's a four-minute ramble or the video that's only a minute long and is packed with value? I know which one I'm watching!

So, try to keep the length of your videos between 30 seconds and a minute. When you have a lot to say about a certain topic, I know that can seem impossible, but remember that people’s attention spans are short and they'll lose interest quickly unless you give them a reason not to.

The trick is this: Since you want to get your point across as quickly as possible within your video, have one main action point that you want to cover. And then in the text area of your post, you can share the meat of your message — the things you didn’t get to share in your video because you ran out of time. You have a 1,300 character limit within the text of a LinkedIn post, so use that to its fullest.

3. Talk with your audience, not at them.

The best videos on LinkedIn are the ones where you completely forget you're watching a video. The ones where it feels like the person is speaking directly to you.

However, this can be difficult when you're just getting started with video, and it can be nerve-wracking. But remember that people can pick up on your energy, so if you're nervous, others will feel that, too.

A hack that will put you at ease is to pretend that you're not on video at all.

Instead, think of it like you're just having a regular conversation with a friend or loved one. Talk exactly like you would in real life. Use your same mannerisms, facial expressions and tones of voice.

I know it sounds kind of silly, but you might be surprised at how much this will relax you and change your demeanor and body language. Your audience will pick up on it as well.

You went from being a talking head on a video to someone they're having a conversation with. Do you see the difference?

A great way to encourage people to join in on the conversation in the comments is to end your video and post with a question, inviting them in to share their thoughts and opinions as well.

4. Don't be afraid to get personal.

No one cares about what you do until they know who you are. This sounds harsh, but in my experience, it's the truth. Contrary to popular belief on LinkedIn, people actually DO want to know more behind the professional.

Historically, the platform was only about business, and (sorry, LinkedIn) a bit stuffy. However, when video was introduced, LinkedIn took a whole new turn. Now it's a beautiful mix of professional and personal content that gives others context and meaning into your career.

So, one of the best ways that you can dominate on video is to simply be you. Don't be afraid to tell your story and get a little vulnerable.

Share your failures, lessons, life experiences and how your journey got you to where you are now. People buy from people. They want to see that you're human, too.

Be open, and share things with your audience that you feel they could learn or get value from. But no matter what, always come from a place of honesty and authenticity.

What does your LinkedIn video strategy look like? Do you have any tips to add?

Share with me in the comments below! ??

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