4 WAYS TO DIFFERENTIATE YOURSELF IN A CROWDED JOB MARKET

“Everyone is unique.” 

Have you heard that before? I certainly have but what I want to know is if everyone is unique, is anyone unique at all? 

Having pondered over this for the longest time, I believe that we are all unique in our very own special way. More importantly, it is necessary that we use this uniqueness to our advantage, especially when it comes to growing in our career. 

The fact is, the traditional job search process is one that is heavily in favor of hiring companies. The power is largely in the hands of the employer, not the candidate. I dislike this competitive system because one, it does not do a fair job of evaluating what each candidate has to offer (especially their soft skills), and two, the high failure rate means one has to suffer rejection all too often.

If you think about it, things are much worse because the pandemic that we are facing has further flooded the job market with an oversupply of candidates. And given that several industries are facing a slow recovery, things will get much worse before they get better. See, I want you to understand that in times when the job market slows down, the quantity of demand does not grow, i.e. companies are not looking for many candidates to hire. Naturally this is logical, since a companies’ cash flow has been impacted, their business has been disrupted and their ability to generate sales & income has been compromised. 

However, in times like these, the quality of the individual they seek is the best of the best. They are looking for that one great employee instead of the 3 average employees they may have hired earlier. That’s why it is imperative that you market yourself in a way that differentiates you from others. This is what I call the intensity of demand. 

How can you do that? How can you differentiate yourself in a job market that is seemingly full of people with similar qualifications and capabilities? How can you convince organizations that you can solve their problems and pain points, or, help them capitalize on the opportunities that lay ahead of them better than anyone else?

 I have 4 strategies that will help you stand out from the crowd in the best possible way.

• (1) Watch your language 

Companies connect with you for their needs. It’s the same with people. They connect with you for who they are around you and not for who you are. The primary duty of an organization is to generate returns for their shareholders, not to provide you with employment. They will offer you the position when they truly believe that you will add value to the organization. That is why you must speak the language that shows your interest in their needs and not on your greatness. And you must learn how to do this at every stage of interaction with potential employers, in the written medium when you approach them, over the phone as you are short listed and screened, and finally in the interview.

• (2) Understand the three stages of hiring

There are three stages to getting hired into the company:

• Stage 1: The KNOW Stage

This stage is all about how you become visible to the company. How they get to KNOW you. If you don’t create the right context as you become visible to the organization, you will not proceed to the next stage. You candidacy must come across meeting their expectations.

• Stage 2: The LIKE Stage

This is the stage where you’ve earned the right to play the game. And they will like you if you can show them a glimpse of how you will solve their biggest problems and help them capitalize on their biggest opportunities. If you play your cards right, you will get hired which will move you to the next stage. 

• Stage 3: The TRUST Stage

 Now that you’re hired, you have to prove yourself and earn the trust of the company. This is where your employment game truly begins and your work must speak for itself to earn this trust. So you must understand upfront before you accept the position that you can do the job, and that you want to do the job. 

• (3) Align yourself 

You must align yourself with the organizations biggest challenges and opportunities. This is what makes you a compelling candidate for the organization. The more a company feels that you are the only key that can help them unlock their biggest opportunities and challenges, the more they cannot let you walk away without making you an offer on your terms. Research is the only way to discover the biggest challenges and opportunities and offer solutions. 

• (4) Documents matter

Present yourself differently. Make sure you have the right set of documents to prove to the organization that you are indeed the best fit for the position. These are validation statements that go beyond the typical cover letter and resume. Include a list of your select achievements, customized to the needs of the company. These are simple statements that demonstrate to a company that you have walked this road before. You are sharing the overview of (a) what the situation was, (b) the role you played and (c) the results that were achieved in a succinct format. 

Pro Tip: Use hard facts when creating these statements, and go easy on the adjectives. 

Follow these cardinal strategies to set yourself apart from the competition. I share a lot more information on how you can target any job and secure an offer for yourself in my masterclass. Use the link below to register: 

https://successgyan.clickfunnels.com/webinar-registration1587013405371