4 ways customer success leaders can tackle data chaos and improve data onboarding
The data that powers your business is everywhere. Unfortunately, wrangling it so that it can be used efficiently and correctly when you need it isn’t easy! A key example is the process of getting old or disparate data in shape to be used in a new system. It’s complex, it’s challenging and it can significantly impact your team and the users of the new system. If you’re a software vendor, those are your customers, and you want to get them into your system as quickly as possible. If you’re one of those customers, you want to use the service you just signed up for right away so that you can get on with your business.?
And in the middle of all of this, you often have a customer success team trying to keep their customers happy but mostly left to their own devices. As a result, onboarding issues and the data onboarding process frequently cause a lot of pain for customer success (CS) leaders. If customers hate how they're onboarded, it's unlikely that they'll feel satisfied or stick around for long.
Keep reading to find out how CS leaders can eliminate data chaos and improve data onboarding, which will reduce costs, accelerate revenue and increase customer satisfaction.
How CS leaders can tackle data chaos
Data chaos is the web of confusion and missed opportunities due to the quality of your data that becomes so unmanageable that it can derail your customer onboarding strategy and even cause customer churn. It can be exacerbated in the face of unstructured data, large volumes of data and data not stored in a meaningful or useful way.
These problems, especially when combined with lackluster data management practices or outdated technology, lead to the chaos that can create a negative experience for new customers, both those who need to onboard their own data and those who expect white-glove service from the customer success team. We've all experienced data chaos at some point in our careers, and some of us have to deal with it monthly or even weekly.
But data chaos can cause an incredible amount of pain and frustration during the customer onboarding process.
Not sure if your organization has this common customer data onboarding problem? Look for these sure signs:
Top risks of data chaos during customer onboarding
72% of companies surveyed by Forrester said customer experience is their top priority, and for good reason. According to Harvard Business Review, acquiring a new customer tends to be 5 to 25 times more expensive than retaining an existing customer.?
Without customer onboarding tools and processes in place to dispel the data chaos, organizations risk frustrating the new customers they should be impressing, which can result in immediate churn.?
Some aspects of data onboarding invariably fall on your customers' shoulders. After all, you don't have access to all their systems. However, you can give them a roadmap for the data they need and offer technical solutions to minimize the manual effort required.
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4 key tips for preventing data chaos during customer onboarding
By leveraging the ideal solution for your use case and requirements, you can avoid the costs of missed opportunities, delayed revenue and the time and resources involved in creating and maintaining complicated workarounds. If you want to learn more, read this post to find out how CS leaders can eliminate data chaos in the onboarding process.
Eliminating data chaos is one thing, but how can CS leaders actually improve the data onboarding process? We have answers!
How customer success leaders can successfully navigate data onboarding
Don't let your data onboarding process derail your new customer relationship before it's begun!
The challenge of taking in user data from external sources is a critical first step in the overall customer experience. CS leaders know that any software application that requires data ingestion comes with a unique obstacle to user satisfaction: Data onboarding. Successfully navigating the data onboarding process is critical for ensuring a positive first impression.
Download our detailed guide to learn:
Find out how customer success leaders can successfully conquer data onboarding challenges here .
Learn how Flatfile can help CS leaders get past the customer onboarding hump
Request a personal demo to find out how Flatfile can automate your onboarding, conversion and migration processes, reducing resource costs, accelerating revenue and improving data quality and compliance.