4 ways CEOs can set their marketing team up for success

Great marketing often has as much to do with the business leader as it does the marketing team.?

So this month, we’re focused on you, the business leader, and the key strategic decisions that underpin successful marketing.

What Makes a Successful Business? 6 Behaviours of High-Growth Companies Based On 40 Years' Experience

When you work with enough companies, you start to notice certain patterns. High-growth companies tend to share certain characteristics and decisions. They prioritise similar things and act in similar ways.?

One of our Marketing Directors recently took the time to round these up based on over 40 years of working with a huge range of companies across different sectors - see what he learned.

4 ways CEOs can set their marketing team up for success

You have to create the right conditions for marketing success. If those conditions aren’t there, your marketing will always struggle.?.?

This post shares four ways that you can create the optimal conditions for your marketing team to succeed, from prioritising strategy over tactics through to hiring the right people.

Case Study: How better marketing helped support a management exit

Jade Solutions supply IT solutions for transport, hospitality and retail. They wanted to step up their marketing but they weren’t sure where to start.?

We helped professionalise the brand and bring in a marketing team. We then worked with the owners to help position the company for sale.?The business was successfully sold in December 2021.

If you’d like to check out more examples of real-life marketing driving real business results, head to the Case Studies section of our website.?

Next Webinar: The CEOs Guide to Marketing ROI

Join our upcoming webinar on "Marketing ROI: The Top 6 Marketing Metrics Every Business Leader Should Know" with our marketing expert Brian Hardie.

In just 60 minutes, you will discover how to structure a Marketing Dashboard that facilitates decision-making, practical examples for applying these measurements to your business, tips to optimise your ROMI, and a simple self-assessment tool to analyse your current marketing performance.

Don't miss this opportunity to enhance your knowledge of Marketing ROI and take the first step towards greater business success. Register now!

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