4 Ways to Boost Your Website Conversion Rate For The Masses
Anyone who has worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign.
The hope is to build a campaign that people will find an interest in what your business is producing in order to eventually produce profitable revenue for your company. The performance of a good campaign will get a lot of people to take your conversion action.
As a result, improving your conversion rates are the key goal for any business owner who is marketing their business. Marketing costs money and capital, so the higher your conversion rate is, the more bang for your buck that you will get.
Before embarking on a conversion rate optimization journey, it is important to set website goals that you want to measure conversions and optimize for. These goals could be any particular action that you want the visitor to take on your website that generates a certain value for your business.?
After these goals have been created, assess visitor behavior against these defined goals.
1. Collect and analyze visitor data
When it comes to CRO, it’s best to avoid assumptions and estimations, and rely solely on the data for all your decision-making.?
The first step is to constantly track and analyze your website data to learn more about your visitors, their interests, and their preferences. It’s this data that should inform you where to direct your optimization efforts.?
Here are some key data points that you absolutely must track to understand your visitors:?
Once you have collected enough quantifiable data, use it to create your user persona, a representation of your ideal user. This must highlight all the valuable information about your target prospects and users, including their interests, likes, dislikes, goals, and pain points.
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2. Increase trust and remove friction.
Users don't convert if they don't trust your brand or have to experience friction in the process of getting to your brand.
So, how can you increase trust and reduce friction?
You can use several tactics, including money-back guarantees, updating your site content regularly, avoiding spammy links, and making the site easy to use. Also, if it looks like you haven't posted a blog in two years or there are a lot of broken links -- that's friction and it creates distrust.
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Additionally, you can include team bios so your audience knows who they're getting information from. If your site doesn't include these elements, it could impact your conversion rate and reduce the success of your website and the landing pages.
3. Write strong CTAs.
A huge component of conversion is your call-to-action (CTA). Your CTA could be to download an offer, share a post on social media, or subscribe to your email newsletter.
Whatever it is, you need to include CTAs throughout your website and landing pages. Usually, this means that they're clear and easily accessible.
Typically, each landing page will only have one call to action, but be incorporated several times on a page. The important thing to note is that you can access the CTA no matter where you are on the page.
4. Assess your current conversion funnel
Before you try to fix what is broken, aim to understand in detail what a typical user journey and conversion funnel on your website looks like. This will help you gauge where visitors are dropping off and the plausible reasons as to why that would be the case.?
At each stage of the funnel, you will have a natural drop off resulting from people failing to take the next step in the funnel for multiple reasons. You can then decrease that drop off by devising solutions to those probable reasons to nudge people down the funnel, thus boosting your conversion rate.?
For example, one of the stages where eCommerce stores focus their optimization efforts is checkout, where an average of 69 to 70% of shoppers are known to abandon their carts.?
A higher conversion rate, however marginal, will be a significant contribution towards tackling this pressing issue. A prominent example of a site that has improved its eCommerce conversion rate by simplifying its checkout process is Amazon with the one-click checkout.
Cheers.