4 Ways To Avoid Scope Creep
Robert Patin
? Creative Agency Growth Partner ? Marketing Agency Expert ? Consultant ? 3x International Best Selling Author - The Agency Blueprint - The Practical Agency - The Future-Proof Agency ? Contract CFO ? Forbes Contributor
Change is inevitable in any project.
But that doesn’t mean you’ll allow it to lead to scope creep.
You see, scope creep can compromise your budget for a specific project.
If the client wants to add anything to what was originally discussed and you accept it without considering the cost implications, that can wreak havoc on your profit margins.
Then again, if you’re not flexible enough to accept the client’s request for changes, they may not be satisfied with the results. And you could lose the client upon renewal.
So, how can you accept changes while avoiding scope creep?
There are 4 ways you can make this happen.
>> Schedule a time with me to today to unlock your full potential.
1 - Examine how you initially sell to clients
The best way to start is to look at how you sell your agency to the client.
How do you pitch a project to them?
I would suggest that you do it with a clear definition of your niche.
When you have a niche, it’s easier to position yourself as an authority.
If the client doesn’t recognize you as an authority, they’ll insist that you follow their process, instead of the other way around.
So, make sure you establish your expertise then clearly define how you work and what they can expect from you.
And when the client meets with the people who’ll deliver the creative work, make sure they resolidify the process with the client.
2 - Review your Master Service Agreements
It’s also important that you review your MSAs (Master Service Agreements) and Boiler Plate language.
Make sure it does the following:
- Protects you from liability
- Keeps your assets protected
- Allows you to collect fees or charge interest on any unpaid balance
- Clearly communicates the full scope of the project
- Explains your value-based pricing and other financial terms stated in the agreement
- Outlines the process for handling out-of-scope requests (including additional costs)
3 - Learn to say NO
It’s usually wrong to keep saying “Yes” just to avoid losing the client. At least, if it costs your agency’s profitability.
If the request won’t add value to the project outcome or if it’ll compromise the quality of your work, feel free to say NO.
The client shouldn’t mind if you explain it clearly and professionally.
4 - Establish a Change Control Process
As mentioned, change is inevitable in any project.
But you can control it if you prepare for it ahead of time.
How?
Set up a process that’ll deal with any changes.
While the process is up to you, it can include a review of the suggested change, calculation of additional costs, and the approvals or rejections.
Make this clear with the client and the whole team.
I hope you found value in these 4 tips.
If you need help eliminating scope creep from your agency you can schedule a discovery call with us.