4 Ways To Accelerate Your B2B Marketing Efforts [Without More People]

We are living in a world where time is of great value. This is particularly true when it comes to business and marketing. If you sit idle a day without doing much, you have a few of your competitors taking action to stay ahead in the game within such a short period.

At the same time, setting up a marketing engine takes time. You can't rank in the top 3 positions on SERP (Search Engines Results Page) in a day or two. Creating a talking head video takes time. Writing a blog post takes several hours even if you have the research and planning already done.

However, this doesn't mean that you have to wait for weeks or months to get things done. There are a few hacks you can use to push your marketing forward faster. In this edition of the Elevate Your Marketing newsletter, I discuss 4 techniques using which you can accelerate your marketing efforts without hiring new people.

4 techniques to get more things done in marketing

One of the ways to accelerate your marketing efforts is to hire more people. If you have the budget, you can definitely do that. However, if you could get more done with the same team, that's even better, especially if you are running on a tight budget.

So here are 4 ways in which you could achieve this:

1. Use AI wherever possible
2. Outsource what can be outsourced
3. Create a few times, and repurpose a lot
4. Implement reusability and modularity

1. Using AI in marketing for speed

The application of AI in marketing is something we have discussed quite a few times in this newsletter. Here, let us look at how AI can help from the context of accelerating your marketing efforts. Below are a few ways:

• AI content writing tools to generate and rephrase content faster.
• Automated video generation tools to create videos in minutes.
• Video and audio transcription tools like Veed for easy content repurposing
• AI-enabled SEO for bulk keyword analysis
• Text-to-speech conversion (using tools like ElevenLabs) to eliminate the dependency on professional voice-over artists.

There are many more ways in which AI can speed up the process of various marketing efforts. To develop a complete understanding on this, I suggest you check out the below article from Skalegrow that covers all possible applications of AI in marketing.

Marketing In The AI Era – How B2B Companies Should Adapt?

2. Outsourcing your marketing activities

Building a marketing team internally can be challenging, especially in the early years of your business. This can be due to multiple factors such as:

• Not having enough budget
• Lack of marketing knowhow and inability to assess marketing skills of potential hires
• Not knowing what roles to hire for

It is in such a scenario B2B businesses can consider outsourcing their marketing activities to a marketing agency like Skalegrow or a freelancer. Outsourcing offers several advantages such as:

• You can get going from day 1 compared to waiting for months to hire a new person internally.
• Agencies or freelancers are typically experienced and might bring in more expertise compared to your internal team members. An agency, in particular, can offer expertise in multiple areas in marketing, which will help the business approach marketing holistically.
• The hassle of managing a marketing team and marketing campaigns is taken out of your hands. You only need to monitor business results and offer business support.

Though outsourcing has its pros, it could also have certain disadvantages. Check out the below article that discusses all the factors you need to consider while choosing between outsourcing and building marketing capabilities internally.

8 factors to consider while outsourcing your B2B marketing activities

3. Create a few times, and repurpose a lot

One of the biggest mistakes B2B marketers make today is that they invest a lot of effort in creating something but don't put it to use as much as they should. This not only applies to distributing or promoting content but repurposing too.

It's not that marketers don't realize the power of content repurposing. It's the 'knowing and not doing' syndrome that is not allowing them to utilize the full potential of their content.

But let's change that today. Here is a content repurposing framework you can use to ensure you make the best out of the content you have already created.

For further reading on the topic, check out the below article:

Content Clustering And Repurposing – Building A Scalable B2B Content Strategy

4. Implementing reusability and modularity

Reusability and modularity are concepts that are applied across multiple domains such as software development, hardware product development, and manufacturing. They can be replicated in marketing as well.

Modularity in the context of marketing refers to creating assets in the form of blocks that can be applied to other formats with the necessary changes

Reusability, on the other hand, refers to using these assets again in other marketing campaigns and promotional activities.

Let's understand these using an example.

Imagine you are writing 2 to 3 case studies on your clients. Instead of following a different structure for each, make the case study modular by adding blocks or sections such as:

• About the client
• The challenge
• Our solution
• Business benefits delivered

This way, the next time you create a case study, you can reuse the same template. You might as well be able to reuse the content or infographics used in the case study to some extent.

Another example is creating a checklist for conducting webinars. When you conduct a webinar, create a checklist of all activities you need to do so that doing it becomes easier (and faster) the next time.

Related: Webinar Marketing – Everything You Need To Know

The idea of modularity and reusability helps reduce your effort significantly by offering the ability to reuse content and other assets with a few modifications instead of having to create everything from scratch. This way, you can get things done much faster.

Implement these tactics and see your marketing speed go through the roof!!

That's for today. Hope you found the content useful.

Looking to take your B2B marketing efforts to the next level? Try Skalegrow

Are you looking for a 'no-nonsense' B2B marketing agency? Give Skalegrow a try. No false promises. No 'we will change the world' narratives. We focus on simple marketing tactics that work. Moreover, we spend the time to understand your industry, however niche it is.

Visit our website to learn more about what we bring to the table. You could also write to us at [email protected].

More learning resources

Skalegrow has a blog that has more than 60 articles on various topics in B2B marketing. We discuss content, ABM, demand gen, martech, LinkedIn marketing, and much more there. Check it out here.

Also don't forget to subscribe to Skalegrow's newsletter where we share 1 B2B growth hack every week.

As always, until we meet next time, happy learning!