#4  Unrealistic Expectations

#4 Unrealistic Expectations

Opportunities Will Come to Me

Most people know that the best opportunities won't fall into their lap if they don't do anything to pursue them. However, there are still business owners out there that assume that they can just wait for success to come to them because they've taken the right initial steps. For instance, just because you have a website where people can find your products doesn't mean that you're suddenly going to get a lot of traffic the moment after you launch your site.

To make sure that people are finding your company, you need to invest in marketing and promotional strategies, like paid advertising, SEO, have a relationship marketing plan, digital marketing, and social media. In the same way, being a part of a networking group in your industry won't mean you suddenly develop connections with all the market leaders in your space. You'll need to engage in the conversations that make those relationships develop and be in the right networks, not the wrong ones.

There is no point in investing in and building a beautiful mall in the desert if there are no roads, and no one knows it there.


Simon Nestel

CEO, Tech Leader & Trusted Advisor in AI, Cyber Security and Digital Transformation. Passionate about Software. Leverages AI for enhanced customer experience, efficiency, productivity, decision-making, and cost savings

4 年

Great comment Neeraj Shah ??. The more proficient an individual becomes, the greater their skills and achievements, the result is an overwhelming need for effective marketing.

Bassem Saber

I grow businesses with marketing - mainly with Content Creation and Paid Ads. 10 Year Old Agency.

4 年

Most startups think when they get the basics right, sales will flow. WRONG! That's what happened to me when I first started, and to all the clients I worked with. Marketing should be part of the business plan. Good point to raise Phil Bedford

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Dr. Houssam Makki

Leadership Expert ?? | Character Building & Wealth Creation Specialist ???? | Empowering Leaders for Lasting Success ???? Download the FREE M.A.K.K.I. Leadership Method ???? bit.ly/3bFvPfX

4 年

So right

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Neeraj Shah ??

I help CEOs & Founder Get 5+ Warm Leads with LinkedIn+AI ? ChatGPT Expert ? Lead Generation ? LinkedIn Strategy ? LinkedIn Training ?LinkedIn Marketing & Sales ?Personal Branding ?Get Your Free LinkedIn Cheat Sheet Below

4 年

I’m good at what I do and that’s why I need marketing to let others know or I will remain the worlds best kept secret.

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