The 4 Types of Newsletters I Write on LinkedIn That Drive The Best Results

As someone who gets over 1 million article views every 90 days through LinkedIn newsletters, I’ve honed in on what works—and what doesn’t (Click here to watch the video to learn). The most effective newsletters don’t just attract views; they drive measurable business outcomes.

For me, the right newsletter strategy has:

• Helped me grow my private email list.
• Increased attendance at my LinkedIn Live events.
• Led to consistent inbound client acquisition.
• Boosted visibility by ranking on Google.

Here are the four types of LinkedIn newsletters that have delivered these results—and how you can start using them today.

1. Long-Form Educational Newsletters (Directly Related to What You Sell)

This type of content answers the questions your audience asks about your expertise. Think of it as solving their most pressing challenges—one newsletter at a time.

How to Create These Newsletters:

• Keep track of the questions clients frequently ask when they begin working with you.
• Dedicate one newsletter to answering each question in depth.

For Example:

In my business, some of the most common questions I address include:

• "How do I go live on LinkedIn?"
• "Should I use slides during a LinkedIn Live session?"

Why It Works:

Answering these questions establishes your authority, helps potential clients feel understood, and moves them closer to trusting you as the solution.

2. Long-Form Educational Newsletters (Indirectly Related to What You Sell)

This type of newsletter demonstrates a deep understanding of your audience’s broader interests or habits, beyond the direct scope of your product or service.

How to Create These Newsletters:

• Identify patterns or shared interests among your top-performing clients.
• Write about topics that resonate with them at a deeper, more personal level.

For Example:

My most successful clients prioritize their health and energy. Articles like these resonate with them:

• "Why Working Out in the Evening Made Me a Better Creator"
• The 10 Things I Do to Maximize My Energy as Business Owner also Building Their Personal Brand"

Why It Works:

By connecting on shared values and habits, you nurture trust and loyalty while expanding the perception of your expertise.

3. Case Studies

Case studies are a goldmine for showcasing client success stories in a way that feels genuine, not self-promotional.

How to Create These Newsletters:

• Start by identifying a client win you want to highlight.
• Walk your audience through their journey: the challenge they faced, the solution you provided, and the results they achieved.

For Example:

• Case Study 1: "How Maria Grew Her LinkedIn Followers by 100K in 5 Months"
• Case Study 2: "From 0 to $10K/Month: A Step-by-Step LinkedIn Strategy"

Why It Works:

Readers see themselves in these stories, which makes your service feel attainable and tangible. It also positions you as someone who delivers real, measurable outcomes.

4. Newsletters That Drive Attendance to Your Live Events

If you host live webinars, LinkedIn Lives, or other events, newsletters are a powerful way to drive registrations.

How to Create These Newsletters:

• Use a series of emails to announce, remind, and build anticipation for your event.
• Include clear calls-to-action and links to register or join.

For Example:

If I were hosting a webinar titled "Winning Marketing Strategies for 2025," I’d structure my newsletters like this:

• 7 Days Before the Event: Announce the topic, date, and what attendees will learn.
• 3 Days Before the Event: Share more details about the value of attending.
• 1 Day Before the Event: Send a final reminder with a countdown to create urgency.
• Replay After the Event: Share the replay with my newsletter subscribers who couldn't make it live.

Why It Works:

This method ensures your audience stays aware of your event, builds excitement, and maximizes attendance.

Conclusion:

If you’re ready to grow your visibility, authority, and business, start by focusing on these four types of newsletters:

1. Answer your audience’s most pressing questions with direct educational content.
2. Engage them with indirect educational content that speaks to their broader interests.
3. Build credibility with client case studies.
4. Drive action with event-focused newsletters.

By incorporating these strategies, you’ll create newsletters that don’t just attract attention—they deliver meaningful results.

Let's grow together,

Shanee Moret

PS: Click here to watch the tutorial if you want to start publishing LinkedIn newsletters consistently.