4 Types of Content-Driven Experiences to Get Started on Today
If you are in marketing, this probably sounds very familiar:?
and the list goes on...
?
There is so much information about how we need to support customers throughout the buying process that it can be very difficult to know which strategies and tactics will work best. But one thing does remain consistent - content plays a critical role.
In Building Content-Driven Customer Experiences, we examine why it’s so hard to create the right experiences and offer a process to help you figure out what you need to create.
We also provide four types of content-driven experiences you can get started on today, including the website experience, the account-based marketing experience, the media site, and the customer portal. These experiences are not mutually exclusive, you can do more than one as part of your GTM motions.?
The key is to think about your customers and create the right experiences for them.
PR, Content, and Communications Strategy with Kristin Hege
As the founder and CEO of Convey Communications, Kristin Hege has extensive experience in the public relations industry and works with some well-known B2B tech companies. She joined us on the podcast to talk about how the PR industry is changing and offered both marketers and other public relations professionals some guidance into how PR works today. From what's changed, to the most important elements of a PR strategy, to the biggest mistakes she's seen companies make, Kristen spills it all.?
领英推荐
Join us next week for the Content Matters Podcast: Understanding Category Design with Pablo Gonzalez
Category design is not just for the big companies. It's much more nuanced and applicable to many scenarios and company sizes. Pablo Gonzalez understands this well, and he will share his insights and experience in category design with us. Some of the things we'll be talking about:
Sign up for our live recording on LinkedIn on August 30th at 1 pm ET.??
A Bit About Ingeniux
Ingeniux is the leading provider of content management and customer portal software.?Ingeniux helps organizations create modern websites, customer support portals, and other customer touchpoints.?With an unparalleled focus on the content itself, we?design our software to enable content reuse, true mobile and multi-channel content delivery, and insightful content discovery. Our unique content-as-a-service capabilities deliver content into web and mobile applications and other key channels.?
See Ingeniux in action. View a 4-minute product tour. View the Demo
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