4 tweaks for Google Ads success

We’re constantly having conversations with franchise owners. One of the questions we get all the time is: “Do Google Ads really work?”

Our quick reply is Yes.?

Google Ads is a key factor in digital marketing and highly effective for businesses of any size, including franchise businesses.

But like any other tool, it only works if implemented correctly.?

If left unattended, Google Ads will hurt your budget rather than give you a good ROI (Return on investment).

Here are 4 simple Google Ads tweaks businesses do to reach the results they want.

1. Revise keyword list

• Don’t get attached to keywords.
• Focus on search terms getting clicks.
• Use filters to see irrelevant keywords and exclude them.

2. Improve Google quality score

• Divide keywords into organized ad groups.
• Rewrite copy so it’s more targeted to individual ad groups.
• Update landing pages so they connect more directly to the ads.

3. Check time reports

• Use the Google Ads predefined reports time feature.
• Find out the day and time when people are clicking on ads.
• Set the exact days and times when to show ads.

4. Forget vanity metrics

• Don’t get stuck on micro metrics (CTRs (clickthrough rates), and CPCs (cost per clicks))
• Make performance-based decisions.
• Focus on big goals (increasing sales).

These very easy tweaks that can make Google Ads more successful for any business. There are also plenty of other more advanced optimization tricks that improve conversions and lead to sales.

Have you been using Google Ads without much luck, want to get started or simply want to assess your digital marketing efforts?

Our CEO can take you through a quick audit of your business accounts.

Find some time here for a quick audit

Best regards,

The imLabs team