4 TIPS USING INSTAGRAM FOR SMALL BUSINESSES

Instagram has over 9.2 million monthly active users in Malaysia. With less competition, you can get more engaged audience than other social media giants like Facebook, LinkedIn or Twitter

Businesses can take this opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Whether your strategy needs an update or you’re a newcomer to this social media network, take these seven tips on how to use Instagram for business superbly useful.

4 Tips On Mastering Instagram For Business

1. SHOW YOUR BUSINESS IN A CREATIVE WAY

Focus on the solution you provide, not the products you sell. On Instagram, it’s essential to add value to your customers and look pretty while you do it. Never underestimate the fact that your most important things on this social media network is visual content.

If your business is service-oriented, focus on showcasing the process behind providing the service. Show your company culture, share your mission with the world, or simply share some tips and how-tos. It’s possible to upload photos, short videos (like GIFs) and videos up to one minute in length.

YOU HAVE TO USE INSTAGRAM STORIES

Instagram Stories are only live for 24-hours (though they can be saved to your device to be re-used later). This new feature is a direct competitor to Snapchat’s Stories and is now being heavily developed by Instagram.

Use instagram stories to target new audiences and add CTAs to your collages which can be especially useful for promotions.

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