4 Tips to Start Implementing SEO In Recruitment

HOW TO START IMPLEMENTING SEO IN RECRUITMENT

If you’re intrigued by the benefits of investing in SEO for recruitment, you might find yourself stuck.

After all, search engine optimization is not something you can just start doing on your own. For real results, you will need the help of?a reliable agency that can deliver quality.

Nonetheless, there are a few DIY tips you can use when getting started.

TIP #1: DO KEYWORD RESEARCH

First and foremost, you need to?learn the basics of keyword research?so that your job postings attract your audience.

Use tools like?Google’s Keyword Planner?to find out whether your search terms are attracting enough interest and to get some ideas for related keywords you can use.

TIP #2: IMPROVE YOUR WEBSITE

Don’t hesitate to?invest in your website.

Knowing that?more than 50% of all internet traffic comes from mobile devices, you need to optimize for smaller screens.

This will ensure your target audience has an enjoyable experience looking at your job postings. (And, not to get too technical, but it will also compel them to stay on your site for longer, sending signals to Google that your content is valuable and therefore worthy of higher SERP rankings).

TIP #3: USE GOOGLE ANALYTICS

Don’t forget to?keep an eye on your site’s analytics.

It will inform you about your site’s traffic, your most successful pages, how long your audience is staying on your site, whether they’re navigating to specific pages, and how many people leave without converting or visiting a second page.

Moreover, analytics will tell you your?most prolific traffic sources, which is a piece of info you can use when building brand awareness as it will highlight the?distribution channels with the highest potential ROI.

TIP #4: EMPLOY CONTENT MARKETING

Finally, as you look for ways to implement SEO, don’t forget that?producing high-quality and relevant content?makes for one of the best ways to?reach your target audience.