4 tips for a powerful pitch

Whether it’s at networking events, on sales calls, on your website, on stage, pitching to a prospect or sending a proposal…

When we get our pitch wrong, it feels crap. Especially when we know we can actually make a difference for a potential client, but our ability to explain what we do is letting us down.

Conversely, “nailing it” not only feels good, it means that you get to DO GOOD, by helping more clients get results.

Our 4 keys to a Powerful Pitch are:

1. Audience Focus
2. Tangible Solution
3. Compelling Message
4. Key Assets

Audience Focus

We know you’re passionate, but instead of focusing on how fabulous your business is and your product’s features, you need to focus on your audience. Understand what they want and need and speak their language.

Recommendation: Define your ideal client and conduct market research to make sure that you understand:

• their pain points
• what they want
• their worst case scenario
• their best case scenario
• the outcome that they will actually pay for

Pro tips:

• Conduct the research via conversations, NOT in a survey
• Note their exact language and write that down, so you can reflect THEIR language in the models (record it and get it transcribed if you have to).

Tangible Solution

When you’re an expert at what you do, your solution can seem very complex to the outside world. And, selling a service can often feeling like you’re selling “hot air”. You need a clear & tangible methodology that solves your audience’s problem(s).

Recommendation:

• Extract the intellectual property (IP) from your brain and turn it into a proven system that gets your clients from A to B.?
• Use visual models to demonstrate your methodology to your audience.?
• Once your methodology is defined, create packaged offers so that you can streamline and scale your services.?

Pro tips:

• Craft your pitch and develop your IP using Think RAPT's award-winning system.
• Don't Want To DIY? Get Expert Support. Hire A Specialist To Craft Your Pitch & Develop Your IP.

Compelling Message

Instead of confusing and overwhelming your audience with waffle and irrelevant detail, you need a compelling value proposition that has your audience saying “hell yes”.?

Our brains love to process visual information, and they also love to retain and recall it! In fact, if you give an audience just text or just audio, three days later, they’re only going to remember about 10% of that information. But if you give them text plus pictures, they remember 65% of it!?

This phenomenon is known as the Picture Superiority Effect.?

So if you want to remain top of mind for your audience, using visual models is a very powerful way to do that.

Recommendation:

A picture tells a thousand words. Use visual models to communicate your point of difference and say more with less.?

Pro tips:

• Craft your pitch and develop your IP using Think RAPT's award-winning system.
• Don't Want To DIY? Get Expert Support. Hire A Specialist To Craft Your Pitch & Develop Your IP.

Key Assets

No more reinventing the wheel for every new proposal or pitch. You need high quality pitching and proposal templates that answer all the decision making needs of your audience.

Recommendation:

Create:

• A pitch deck?
• A proposal template / go-to-market / capability statement / brochure

Pro tips:

Make sure your assets:

• Focus on the audience
• Demonstrate your tangible solution
• Use visual models to communicate your compelling message

Make your pitch powerful

So, if you want to get that Powerful Pitch feeling every time, make sure you have the following 4 keys mastered:

1. Audience Focus
2. Tangible Solution
3. Compelling Message
4. Key Assets

If you’d like to know how well you score in each of these categories, take our free Pitching and Proposal Scorecard.