4 tips for launching a targeted client acquisition system in your B2B Service Business

BD in B2B service-based businesses is not the same as it was even just 1 year ago.

Sending out mass emails asking if the prospect is the 'right person to speak to' just won't cut it in 2024.

You need to move away from this 'spray-and-pray' technique and build out bespoke client acquisition funnels that are tested and optimised continuously to bring the best results.

What do you need to be doing?

1. Find the hidden revenue opportunities

Look at where your client-facing teams are working inefficiently - get them focussed on activity that will drive revenue. A productivity boost in the right areas will help to add to your topline revenue.

2. Learn about and understand your TRUE ideal customer

The root of all 'spray-and-pray' campaigns? Not knowing enough about your audience and not segmenting them down into granular funnels based on needs.

3. Create an offer that resonates and answers actual needs

Your go-to-market strategy needs to be more than just the features of your service wrapped up in an email or social media campaign. You need to build a full plan that goes across not just marketing but all client touchpoints and provides a no brainer headline that will get you booked meetings.

4. Get your sales and delivery teams organised and optimised

In almost EVERY business, you will have a clear divide between your top salespeople and those who are just about scraping by. You need to find out everything that is and isn't working and put in place a robust and ongoing optimisation plan that will help you zoom in on the parts that will consistently close deals and bring revenue over the line.

Why do you need to do this now?

Your competition still hasn't cottoned on to this yet either, and you have an opportunity to get ahead of them and be first in the minds of the audience you know you are competing for.

The best part?

You don't have to figure it all out.

We've put together an entire framework to help B2B service-based businesses just like yours. All you need to do is follow the steps.

Here is what we do >>> https://weareborndigital.co.uk/grow/

Too busy or overwhelmed?

Let's have a chat and get your own bespoke system created to grow your business!

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