4 Tips To Improve SEO For E-commerce

The popularity of e-commerce has really surged in recent years. E-commerce SEO is a way to boost your visibility and make your online store more visible on search engine result pages. But in order to do that, you must have a well-thought-out plan to put your e-commerce optimization into action. According to one estimate, almost 80% of a buyer’s journey begins online and that too almost 11 weeks before making a purchase.

SEO optimization helps your business gain more visibility in order to appear at the forefront of search engines. It is an effective way to make people gain awareness about your brand so that they may enter into your sales funnel. When we think of SEO, many people and SEO agencies believe that it’s all about finding the relevant keywords and placing them into your content. But that’s not all. SEO runs deeper than that, and if we categorize it, it falls into two major categories:

On-Page SEO – Broadly speaking, all the search engine optimization activities, including keyword placement, blog posts, product description, etc, that you do on your website, are termed On-page SEO.

Off-Page SEO – All the activities that you perform off-site including, social media marketing, link building, guest posting, etc, fall under Off-page SEO.

By improving some SEO, and keeping it sharp, you can easily bring customers into your sales funnel. Following are some useful tips for e-commerce SEO optimization:

Work On Meta Titles and Descriptions

Your attention must be drawn to meta titles and meta descriptions. Yes, keywords matter, but you don’t want to stuff everything with keywords. One of the ways to handle keyword placement is to enter your main keyword in google search and analyze the words that appear in bold in the search results and in related search at the bottom of the page. Generally, long-tail keywords are for products and broader-tail for product categories. The tone of your content should be natural to capture the attention of your audience.

There are a few services like AHREFS, that lets you see all the relevant and important keywords for searches and also show their relative difficulty in ranking. Most of the time, you may find keywords that generate a decent volume of traffic but aren’t part of the major commercial phrases. You can also do some experiments, and add those keywords to the headers and a few in your text and analyze the results. But it will definitely vary from business to business and depends heavily on your niche.

Indexability

Two of the key elements that help in ranking a website include the ease of crawling on your website and the availability of sufficient data for google to read and comprehend your website. You can execute them by allowing google to crawl everything you want to be indexed.

Reduce Page Load Speed

page load speeds also contribute to your ranking. You have to make your website fast and smooth so that it burns up lesser resources. Google doesn’t rank your website by scanning your content, but it also reviews your code and all files that are being called on. It peruses every image, CSS, and JS file, and also renders your site in order to ensure its user-friendliness and user-responsive design.

Work On Content

create content while being mindful of your users, such that it’s easy to read, but also attention-grabbing. Introduce page titles and page descriptions to help google develop a better understanding of your website. You can also add H tags, alt tags, and image file names to help google identify different sections of your content.

If you follow the few things mentioned above, your website is bound to rank on search engines. But it’s important to note that a lot of what’s been talked about above directly relates to the content of your site. Hence it’s important to pay heed to your content.