4 Tips For Finding The RIGHT Copywriting Course For You

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Are copywriting courses really worth it? In my opinion, there are 4 deal-breakers that a legit copywriting course MUST include to be worth your time and money… 

So you’ve been hustlin’ like mad to teach yourself the basics of copywriting, watching my videos (I see you over there), and practicing your skills…

First of all, let me say that you’re doing the right thing. This is exactly where you should be starting...

But now that you’ve consumed all the free content you can get your hands on, you’re probably starting to wonder… what’s next? How do I break through to the next level? Is this all there is to know? Should I invest in a course? Are copywriting courses really worth it?

Chances are, if you’re reading this article, you’re a copywriter, marketer, or business owner that’s looking to level up your copywriting skills…

And on your tireless search for copywriting resources, you keep stumbling upon all these courses, webinars, or programs that promise to teach you this highly-paid, and highly-sought-after skill…

But these courses aren’t exactly cheap, and they usually involve a pretty big time commitment… 

So you can’t help but wonder, are copywriting courses really worth all of that time and money?

And hey, I don’t blame you one bit.

In fact, having doubts, objections, and fears towards making big commitments is extraordinarily normal... 

So when you’re spending both your time AND your money on something… you want to be sure that you’re getting what you’re paying for…

The first thing I’ll say is that you can ABSOLUTELY become a great copywriter by simply following free tutorials and resources and then – and this is the clincher – taking MAD action.

In fact, many of my followers and subscribers are incredible copywriters who have done just that…

But – what a good copywriting course can do is accelerate your path and give you a massive leg-up that you wouldn’t otherwise have...

So, I think it goes without saying that, YES. A good copywriting course is worth it.

But not every course is created equal.

So in this article, I’m going to talk about the 4 deal-breakers that any legit copywriting course MUST include to be worth your time and money... 

Hey guys! What’s up, it’s Alex. And as always, I’m keeping it real, so you can stay relevant. 

If you’re looking to take your copy skills to the next level this year, give me a thumbs up below to let me know you’re here! And if you’re new to the crew… welcome!

I put out a new copywriting and marketing tutorial every week… so if you want to learn about the hottest techniques, trends, and tactics that are working TODAY… Go ahead and subscribe to The Right Phrase Pays here on LinkedIn, if you haven't already.

Now as you probably already know... copywriting, in fact, any high-income skill for that matter, is NOT something you just learn once and magically become a forever expert on... 

You cannot become a copywriting overnight-er.

I’ve been doing this for 10 years and I’m still learning new stuff all the time. Especially as trends change and fads fade... it’s important to actively study and put into practice new copywriting and branding strategies. No matter how long you’ve been doing it. 

And while I always say that the best way to grow as a copywriter is to START writing and learn from your own failures and mistakes… taking the time to educate yourself with a copywriting course (or two) is a great way to hone your skills and keep those creative juices flowing.

But before you whip out your credit card and pay a total stranger a very large sum of money… you want to make sure the course is right for you.

In my opinion, a good copywriting course will provide you with 4 very important things and if it doesn’t, then it’s probably best to abandon ship and find a different course that actually does. 

All right, now the first thing a good copywriting course should provide you with is… 

#1. More Than Just “Tactics & Templates”

Yes, yes, yes I know that everyone wants to get their hands on all of the “tactics and templates” that will make them millions of dollars…

But if that’s all the copywriting course is offering you, that’s a deal-breaker for me.

A good copywriting course should do more than simply provide you with “tactics and templates”... 

A good copywriting course should teach you about psychology, influence, and the proven marketing strategies that are required for writing persuasive, empathetic, and high-converting copy. 

Because let’s be real… all the techniques, templates, and tactics in the world won’t do you any good unless you know how to connect with your audience on a deep level… rather than just spit out sleazy-buy-now-or-else crap that everyone can smell a mile away. 

So those “tactics and templates” you want to know so badly won’t make you a single dollar UNTIL you learn how to properly implement them. 

They are useless unless you know who your target audience is, what makes them click, and how to connect with them... and a good course will provide you with all that and more.

And speaking of more… a good copywriting course will also provide you with...

#2. More Than Just “Learning”

Okay, so I know you’re taking the course because you want to learn, develop, or hone a new skill. But hear me out, a good course involves more than just learning.

You shouldn’t just be bombarded with a bunch of information to read, videos to consume, and fill-in-the-blank templates to print-off…

You should be provided with a structured course that teaches you one thing at a time, and then makes you practice that one thing... before moving on to the next thing. 

If the course doesn’t give you very clear instructions, and prompts, on when and what to practice, then frankly, you’re wasting your time. 

The "Learning Pyramid", developed by the National Training Laboratory, shows that most students only remember a measly 10% of what they read...

But they’ll remember nearly 75% of what they learn through the act of practicing.

And that is exactly why I always say the best way to learn copywriting is to actually write copy! Crazy right? 

You should always be applying the things you learn, and getting feedback along the way, so that you can go back and revise it again, and again… as many times as necessary until you fully nail the concept. 

As I like to say, the secret to good copy...

Step 1) Write Bad Copy

Step 2) Fix it.

Now, when it comes to getting feedback… the next thing you should look for in a copywriting course is...

#3. Community

Most GOOD copywriting courses will connect you with a community or network. This type of insider access can be the REAL gold mine of any course… because its resources are endless! 

Besides the obvious value and knowledge, you’re gaining from the course itself, with a community you’re also gaining a group of like-minded peers who are on the same journey as you are.

And do not underestimate the massive value this can add to your growth. 

I know this to be a fact because every single one of my courses has a very active private community where members frequently keep in touch, ask questions, give advice to each other...

And this is especially valuable when you’re taking a self-study program (which is what most copywriting courses are).  

Having a course community allows you to ask questions about lessons you don’t fully understand, post your homework for peer review, get advice on client outreach, or just connect with people who get you. 

And having these people to turn to in times of frustration, stress, and success can be worth the money alone.

And then there is the BIGGEST value bomb that any legit course will provide you with...

#4. Access To A Mentor

Now let me just start off by saying that the copywriters you follow online are PEOPLE too, with lives that exist outside our computer screens.

So, although I want to be able to support each and every one of you in a personal and direct way, I simply can’t. It’s impossible. You know that.

That’s why access to me and my team is reserved for my customers.

And any good course will give you access to a mentor in one way or another. 

Each course will approach this a little differently... and it will massively vary depending on the teacher, the type of program, and the price point.

As many of you already know I’m VERY active in the Posse community, and always reply to emails, messages, comments, and DMs from my followers and subscribers…

But when you’re a customer that level of access is significantly higher.

Even in my self-study course, where students take the course at their own pace, I still actively engage with them regularly in our private communities.

And in my LIVE coaching program, I am even MORE involved with my students, as I host live workshops and Q&A sessions every single week. Plus, ask any of my Launch Pad Grads and they’ll tell you we DM pretty regularly…. even months and months after the program ends.

This level of mentorship is the single biggest reason why you should join any copywriting program – you’re getting access to the people who can give you a massive leg-up and are truly committed to your success.

Tell me – what do you look for in a copywriting (or any online) course? Comment below and let me know!

Until next time, I’m Alex. Ciao for now! 

Alex Cattoni is the Founder of the Copy Posse Agency and Academy. Since 2011, she has launched several successful brands and has proudly partnered with many of the hottest transformational brands and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Today, she’s on a mission to mobilize the raddest, baddest crew of authentic copywriters with a passion for creating community, credibility and conversions with nothing but powerful and precise wording.

Through her weekly YouTube videos, Alex helps copywriters, aspiring copywriters and entrepreneurs learn, write and ignite their businesses with words that work.