4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Hi all. Found an excellent article that I am sure many will relate to. Hope you get something useful out of this...

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to create an effective marketing plan that will grow our business, especially in the world of startups. Furthermore, it is all too easy to get distracted by the shiny new trends in marketing that promise to bring more reach than ever before. But these trends often do not support the business in its entirety. The best marketing plan is created when we take a holistic approach that invests in each element of our business.

Marketing must-haves

The importance of taking a holistic view of your business and your marketing cannot be overstated. Your marketing strategy needs to consider everything from the product itself to the ease of accessing your website. Also, from the cohesion of your social media to the seamlessness of your order fulfillment. If even one element of your business is out of sync, all of the money you are spending on marketing will not be as successful as possible. Every single part of the customer’s journey, from first meeting your brand to receiving their first product, is vital to your success. If we only invest in some elements and not others, we may miss out on potential customers and revenue streams.

Know your brand

If you follow all of the aforementioned steps but your product and marketing strategies do not align, your consumers will be left feeling more confused than interested. Your customer should have a positive and cohesive experience whenever they encounter your marketing or your product. To reach your intended audience, your marketing needs to be consistent with your values, culture and the product you have to offer.

Stay agile

A strong marketing plan has the potential to increase revenue and reach more customers than previously thought possible. However, we should be careful not to get so hung up on formalizing the perfect marketing plan that we do not do much of anything at all. We cannot grow without action, and sometimes that action will bring a few bumps in the road. Take the time to create an intentional, holistic marketing plan. But, stay agile enough to adapt as you, your business and the world around you evolve.

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