4 Thoughts on Sharing Posts on LinkedIn
Bob McIntosh
?? I’m on the frontline fighting ?????? ???????? ?????????? against unemployment ◆ Career Coach ◆ LinkedIn Trainer ◆ Online Instructor ◆ Blogging Fanatic ◆ Avid Walker ??LinkedIn Top Voices #LinkedInUnleashed?
The problem with public proclamations is that when you make them you have to practice what you preach, lest you be labeled a hypocrite. Case in point, I’ve stated that one should only share on LinkedIn three to four posts a week. This means that if I’ve reached four posts by Wednesday, I’m shut off for the week. At least in my mind I am.
But like a diet, this is probably a good thing—making public proclamations that is. Otherwise I would be flooding my connections’ feeds with content that is forced and without merit. I mean, how does one think of content on a daily basis? Or twice a day, as I’ve seen?
I could be wrong. There are some LinkedIn members who hit the gridiron everyday and seem to be doing fine in terms of the impressions, reactions, and comments they receive for their posts. They believe that by posting everyday they’ll be seen more often and build their brand.
But here’s the question: how long can they maintain the routine? The old fable of the tortoise and the hare is apropos. Eventually you run out of steam and lose the ground you’ve gained. Following are some suggestions for posting.*
领英推荐
Don’t post too often
Seeing an overabundance of posting in my LinkedIn feed provoked me to write this article. It appears that either LinkedIn is encouraging its members to post more often to attain more impressions, reactions, and comments; or people are hearing whispers in their ears to this effect.
I conducted a poll that asked “How many times should one post on LinkedIn?” the results were surprising. My suggestion of posting three to four times a week (26%) came in a long second to posting only one to two times a week (59%). Posting more than five times a week earned 16%, thus supporting my assertion.
22+ years of Insurance, Financial and Administrative experience.
2 年If I feel compelled to give a thumbs up or a heart to an article it is my given constitutional right to do so. Nobody in their right mind who is a true American should say or advise otherwise!
Brand to Land: Eliminating Personal Blanding? with the Sharpest Tools & Strategies for Your Professional Success. Branding ? LinkedIn Profile Optimization ? Trainer ? Career Coach ? Speaker ? ? Verified Profile
2 年Loving the insights in this post Bob McIntosh. Thank you for the Mention and the feature within, amongst many respected [In] Pros. You really know how to create a collaborative resource. #KeepRockingLinkedIn! Kevin
?? Certified Professional Resume Writer & Interview Coach ??Mock Interviews ?? Resume & LinkedIn Reviews?? Your Competitive Edge—Giving You the Career Boost You Deserve
2 年Happy to be included Bob McIntosh . I’m fine with those that post every day. I’m just not sure if I have that much insight. I also feel obligated to reply to those who are thoughtful enough to respond to my posts. Replying and checking on the post takes up a lot of time!
Talent Acquisition ???????????? | JobSeeker Ally | I'm not active on LinkedIn: I'm ??????????active! | Wordsmith | Senior Recruiter at Cenlar FSB | Hiring for IT roles exclusively in the 19067 ZIP code | That #EDtalk guy
2 年I appreciate being included in this article, thank you Bob. A useful analogy I think is the blog. There was a time that it seemed everybody had a blog. It was always exciting to discover a new blogger, Some folks worked at a breakneck pace, posting 300+ words daily. Others favored a more sedate pace: X times/week. But slowly and surely, I would inevitably discover that in 19/20 cases, the bloggers stopped posting: they had run out of things to say. What I do in posting daily is in service to a specific purpose: to inform and educate. It goes right back to how I first "met" you: in LinkedIn Answers. There you were, writing excellent, high quality answers to career management and job search questions. I was inspired by what you wrote and your consistency in doing so. That's the thing in you that resonates for me.
Tech and Digital Marketing Recruiter @ Knak Digital | Fractional Talent Acquisition | Need a strategic partner for your hiring needs? I can help ????♀? | WOSB & WBENC certified | Baltimore & D.C. metro ??(Riv-Knack)
2 年What Tom Powner ? NCOPE ? CPRW ? CEIP ? CDCC said "ensure you are providing current, relevant, quality, and honest content." Don't be creating content to just throw something up, and be mindful of your time.