The 4 things you need to position yourself as the go-to consultant.

Working on your logo and website isn’t working on your brand. 

Contrary to popular belief - when you’re working towards that six-figure goal - it’s actually easy to get clients.

You don’t have to have all your ducks in a row... you just need to have a real conversation, offer your solution (if it makes sense for you to help them) and go about your day. 

People will form their opinion of you and “get you” when they have the opportunity to talk with you.When you’re trying to scale - it becomes much harder to commit to a large number of sales calls, coffee chats, and other “networking” events where you are doing all of the heavy lifting.

If you want to break out of the low six-figure mark and skyrocket your business to high six-figures (or even seven) - your brand NEEDS to be doing the heavy lifting.

Suddenly, all those ducks that have been running amok are costing you sales. 

Every inconsistency undermines you as an authority. 

Every inconsistency adds confusion - and confused buyers don’t buy. 

And no - a new logo from Fiverr isn’t what’s going to get you where you want to go.

In order to really strategically position yourself as the go-to person so that people come to you ready to buy - you need to be 110% clear on these four things:

1) Your Purpose

• The vision does your brand want for the future (in regards to what you sell)?
• In a perfect world, what would have been achieved? 

2) Your Difference

• What sets you apart from the others in your space (relative to what your ideal clients actually care about)
• What gaps exist in the industry that your brand / offer can fulfill?

3) Your Value

• This is beyond the benefit of your service. Go beyond - what value does that benefit truly bring to the life and business of your clients? 
• Get out your head and get into theirs - what are they really valuing? What needs are not being met and once those needs are met, how does that change their lives? 

4) Your Execution of the above 3

• All of this is worthless without execution. A strategy isn’t anything until it is implemented. How your brand chooses to implement these things is crucial. What makes sense for your brand? What is most effective in targeting the people you want to work with? 

Once you know these things - the other core elements of your brand become clear and easy to define.

These four pillars influence your brands messaging, tone, personality, attitude, and presence.

Your logo should introduce your brand so that they have an idea of what to expect (side note: logos tell only a small fraction of the story, not the whole thing).

Your website reinforce your business goals so that it can effectively work FOR you.

These four pillars are the foundation of which all other things are built. Knowing your place and your purpose allows you to truly be free in how you show up and lead.