4 Things Google Should Learn From Microsoft Bing

4 Things Google Should Learn From Microsoft Bing

Are you keeping up with the latest buzz in the search engine world? It seems like Microsoft Bing is stealing the spotlight lately, especially after their Open AI investment and integration into their search engine. Meanwhile, tech giant Google is feeling the heat and scrambling to compete with their Bard AI, which hasn't exactly been receiving glowing reviews from their own employees.

Undoubtedly, the competition between Microsoft Bing and Google has been a trendy topic in the search engine industry. Here go five crucial things that Google can actually learn from Microsoft Bing as per my analysis from the Technical SEO Perspective. So whether you're Team Google or Team Bing, keep reading to discover some valuable insights that could change the search engine game for good.

Direct Answers With Sources

One of the most appreciated features of search engines is the ability to provide direct answers to users' queries. Both Google and Bing employ meta descriptions to intelligently sift through content and deliver the most relevant results.

However, Bing's Yes/No direct answer feature snippet sets it apart from Google. By utilizing a "can you/can I" search query approach, Bing is able to provide users with clear and concise answers, along with sources of supporting information.

As you can see in the image above, Bing provided a direct and human-like answer to the question "can I run FIFA 23 on my laptop?" with a reassuring "yes, you can do this". But that's not all - Bing even provides sources to back up the claim, with two sources listed for added credibility. This not only makes the search process more efficient and user-friendly but also demonstrates Bing's commitment to providing accurate and trustworthy information. How cool is that?

Now, let's talk about Google's approach. While they also provide rich answers, it's not uncommon to receive contradictory responses from the same search engine results page. This is due to Google's standard algorithm that just crawls information and brings up relevant websites to the query without providing credible answers.

As a result, users may find this approach to be frustrating or even confusing at times. While Google is still a valuable search engine, Bing's direct answer feature is definitely worth considering for a more streamlined and user-friendly search experience.

Better "People Also Ask" Section

Have you ever noticed the "People Also Ask" section when you're conducting a search online? It's a great way to see what other people are searching for and find related queries that might be of interest. In the fight of providing users with relevant, accurate, and helpful information Bing does the job slightly better than Google.

As you can in the above image, Bing's "People Also Ask" section not only displays related queries but also provides direct answers to those questions in the form of rich snippets. This means you can get the information you need without having to navigate to separate web pages.

In other words, Bing makes it easy for you to quickly find the answers you need without having to spend valuable time sifting through lengthy content.

Enhanced Visuals for Search Results

Microsoft Bing has raised the bar in terms of providing enhanced visuals for search results. Unlike Google, Bing offers an immersive experience by displaying high-quality images and videos right within the search results. This allows users to quickly get a glimpse of what they're searching for, without having to click through to a separate page.

Moreover, Bing provides interactive and visually appealing search results that include carousels, image grids, and maps.

Let me give you an example of how Bing takes search results to a whole new level. When I searched for "Michael Jackson" on Bing, the search results were not only visually immersive but also highly appealing and informative.

Furthermore, Bing's Wiki result snippets even have animations, which make the search experience even more captivating. You don't have to scroll much to find the information you need because the results are presented in a visually appealing way that captures your attention instantly. Take a look at the below picture to see for yourself.

These features and tools make it easier for users and SEO professionals to find what they're looking for and to explore related topics quickly. Bing's enhanced visual aids take the search experience to a whole new level and make it much more engaging for the users.

Better Video Categorization & Ranking

When searching for videos, efficient categorization can significantly enhance the search experience while saving precious time. What sets Bing apart is its advanced video ranking algorithm and categorization feature that makes video search effortless. Take a look at the image below to see how Bing presents search results in an organized and visually appealing manner.

Take a look at the left side of the screen, where Bing offers video categorization by sorting them from two big players - YouTube and TikTok. Plus, you'll find personalized categories such as "For You" and "Trending" videos. This saves you a lot of time and effort and makes for an unbeatable user experience.

To summarize and conclude, these four key areas are where I believe Google can improve to enhance the accuracy and visually rich information of their search results like Microsoft Bing. By doing so, it would not only save users' precious time but also provide them with the most relevant and precise answers to their queries.