4 Things To Do When Patients Say "That Looks Expensive"

?? We've all faced that moment when a patient expresses, "This seems pricey!" It's a statement that can make providers feel uneasy. But what if I told you this phrase often signals interest rather than a roadblock? It's a chance to highlight the value you provide.

? So, how do you gracefully handle a patient's cost concerns? Here are four effective strategies that have become my go-to in such situations:

1???? GAINING CLARITY:

Take a moment to understand what exactly the patient sees as expensive. Reinforce the unique value, approach, and credentials that set your services apart.

2???? AMORTIZING THE INVESTMENT:

Help the patient see beyond the upfront cost. Break down the investment by highlighting long-term results and affordability month after month. This eases the perceived financial burden.

3???? UTILIZING ALTERNATIVES:

Remind the patient that expense is relative. Showcase the value of minimally invasive treatments compared to surgical procedures. Emphasize the exceptional value, making the cost more justified.

4?? ?? MODEL/INFLUENCER PROGRAMS:

For budget-conscious patients, consider a cost-saving option. Create model or influencer programs where patients share results and journeys for savings.

?? Remember, in the eyes of the consumer, perception is reality. When you present the value irresistibly, cost becomes a secondary consideration. These strategies help you achieve that.

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