4 Superb Social Media Tips for Small and Medium Businesses
I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.
At this day and age, if your business doesn’t take advantage of social media, then you’re just doing it wrong. First off, let’s talk about statistics. There are about 3.2 BILLION social media users; that’s a lot of potential customers. Furthermore, 73% of marketers agree that using social media is effective in marketing their business, and 54% of social media users utilise the platform to research products and services that they wish to purchase. In terms of promoting one’s business, social media is an easy, convenient, and affordable solution.
Post Quality Content Consistently
The two keywords here are ‘quality’ and ‘consistency.’ Unlike larger corporations, your business may not yet have the resources or access to a social media account manager/specialist or digital media marketing firm to create high-quality content consistently. And yet, you should know that you don’t really need one to be successful in your social media marketing efforts. However, it’s best to emulate them by being consistent in posting view-and-share-worthy content. Make sure that you post content every day or two that can attract potential customers and/or are worthy of getting ‘shared.’ Staying active is also a good way to let new customers know that your business is still operating (i.e., if a visitor sees that your last post was from 6 weeks ago, they may think that you’re out of business).
Use Eye-catching and Compelling Visuals
Speaking of quality content, don’t skimp on the quality of photos you’re posting, even if you’re just announcing a promo or your new menu. Make sure that it stands out and ‘pops’ in your potential customer’s social media feed, and makes them curious. Use vibrant colors, humor, style, or aesthetically pleasing photography or graphics. As much as possible, you’d want to ‘go viral’ by posting visuals that your social media followers and viewers won’t hesitate to share.
Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call on 0411 686 071 or email me at [email protected]
Thanks!