4 Strategies That Can Help You Create Authenticity in Your Digital Marketing ??
1 Bold Step
With a focus on increasing sales and proving ROI, we’re determined to change marketing from overhead to value add.
Amidst the noise of flashy marketing strategies, authenticity stands out as the key ingredient for marketing success. In fact, 83% of people say authenticity is very important to their brands.
Authenticity is about leveraging your true self and your people. It's about connecting with your audience on a genuine level.
While 92% of marketers believe that most of the content they create resonates as "authentic" with consumers, sadly,?only 51% of consumers say less than half of brands they follow create content that resonates as authentic.
So, how do you create authenticity in your marketing? Here are?four things?you can implement into your marketing strategy?to get started:
1?? Creating genuine brand stories
2?? Engaging on social media
3?? Personalizing your ads
4?? Optimizing with SEO
In this blog, we review these four strategies plus two others in-depth to help your company unlock your authentic potential. Take a look and let authenticity drive your digital marketing efforts to elevate your business!
For more great business and marketing articles, tips, and news,
check out the rest of our newsletter below.
Congrats to Jennifer Jurgens for winning?Corp! Magazine's?Most Valuable Entrepreneur Award!
We're excited to announce that? Corp! Magazine ?has awarded our Founder and CEO, Jennifer Jurgens , as one of this year's Most Valuable Entrepreneur! ??
Every year,?Corp! Magazine?honors those who, through their careers, have made Michigan a better place to live and work by creating job opportunities, driving economic growth, nurturing community advancements or leading successful companies.?
Join us in giving Jen a big congratulations for all of her success within our community!
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Trademarking: What is it? What are the benefits? What can I trademark?
By Brodie Orent, Digital Campaign Manager
Establishing a unique identity for your brand is crucial for success. One powerful tool that can help you achieve this is a trademark. But what exactly is a trademark and what are the benefits of obtaining one? Check out?our blog?to learn more!
Why Topic Clusters Should Be the Center of Your Content Marketing
By Tom Zelinsky, Digital Campaign Manager
Creating content isn’t always easy. That's why it's essential to have a strategy behind your content creation. In?this blog, we'll discuss one of the most important content strategies for saving time and boosting SEO?— topic clusters.
We're HubSpot Onboarding Accredited
Exciting news! ?? 1 Bold Step has earned our HubSpot Onboarding Accreditation.?This credential validates the skills and strategic experience required to onboard large enterprise companies onto HubSpot.
As a Certified HubSpot Partner, we also help companies align their team’s processes to all work within HubSpot. This allows you to focus on generating leads and turning those leads into sales.??
Ready to get started with HubSpot? Or maybe you've had it for a while but never felt it was fully set up? Either way, we'll help you get HubSpot up and running in a way that's efficient and scalable for your business. Learn more about how our HubSpot Services can help by?clicking here.