4 Strategies in attracting Next Generation Professionals through Corporate Volunteering

As the workforce becomes increasingly competitive, companies are looking for ways to stand out and attract top talent. One effective way to do this is through corporate volunteering programs.

Millennials and Gen Z, often referred to as the "next generation professionals," place a high value on social responsibility and are drawn to companies that align with their values. In fact, a survey conducted by Deloitte found that 87% of millennials consider a company's social and environmental commitments when deciding where to work.

Corporate volunteering allows companies to demonstrate their commitment to making a positive impact on the community and the world. By offering opportunities for employees to volunteer their time and skills, companies can not only make a difference in the community, but also create a sense of purpose and fulfillment for their employees.

In addition to attracting next generation professionals, corporate volunteering can also have numerous benefits for the company. It can improve the company's reputation and image, foster a positive company culture, and even boost employee engagement and retention.

To attract next generation professionals through corporate volunteering, companies should consider the following strategies:

1. Offer paid time off for volunteer activities: By offering paid time off for employees to participate in volunteer activities, companies can show their commitment to supporting their employees' personal and professional development.
2. Organize group volunteer events: Group volunteer events are a great way to bring employees together and foster teamwork and collaboration. They can also be an effective way to introduce employees to different charitable organizations and causes.
3. Encourage employee-led initiatives: Encouraging employees to take the lead on volunteer initiatives not only empowers them and allows them to contribute to the company's social impact efforts, but it also demonstrates the company's commitment to giving employees a voice.
4. Communicate the company's commitment to social responsibility: Companies should make sure to communicate their commitment to social responsibility and the impact of their corporate volunteering efforts to potential candidates. This can be done through social media, the company website, and other recruitment materials.

In conclusion, corporate volunteering is a powerful tool for attracting next generation professionals and demonstrating a company's commitment to making a positive impact. By offering paid time off, organizing group volunteer events, encouraging employee-led initiatives, and communicating the company's commitment to social responsibility, companies can effectively attract top talent and make a difference in the community.