4 steps to reducing silo-working

Duplication. Inefficiency. Higher costs. Missed opportunities – for the organisation and for individuals. Bad feeling. Internal politics. Reputation issues. Loss of funding.

If any of these problems sound familiar, your organisation may be suffering from silo-working patterns.

There are a number of factors that can lead to this situation – such as conflicting priorities or leadership style – but, as always, bad communication is often a contributor. The good news is that improved, effective communication can also be a solution.

So what can you do?

Step 1 - Review how your organisation will be improved by getting rid of the silo mentality and having teams and departments that work together instead.

What do you need to achieve by having them communicate better with each other? For example, you might reduce your costs by removing duplication or you might create a more pleasant working environment that motivates and inspires people.

Be clear on what you are trying to achieve and why it matters.

Step 2 - Increase your understanding of the teams, departments and individuals that are involved.

It is very easy to make assumptions about what others are thinking and feeling, but we can often be wide of the mark. I once worked with 2 teams who were convinced that the others were interested only in finances and not in service-user care. Once we got the teams into the same room, they realised that care was at the heart of why they were trying to increase funding – it wasn’t simply about numbers on the bottom line.

The more you understand the interests, motivations and perceptions of the teams involved, the easier it will be to communicate in a way that links to their reality.

Step 3 - Use your understanding to influence content choice.

By combining your objectives in reducing the silo mentality and your understanding of the teams involved, you can be clearer about the messages that you need to share. For example, it may be that they need to share more about their own work or it may be that you need to talk more about how working together will benefit everybody.

Content must demonstrate reasons for working together that are compelling to them.

Step 4 - Work out which communication channels you have available to you.

How might each channel work in providing an opportunity for your teams and departments to communicate with each other for the purpose you have identified? Some problems are easier to solve in facilitated face to face discussion, others can be made easier by clearer online content.

Matching the channel you use to the purpose for which you are communicating will make it far more powerful and effective.

Changing behaviours

Sadly there are no quick fixes for silo-working, particularly if the mentality has built up over years, but with planning and persistence, you can change behaviours.

I am an independent communications specialist, with 16+ years' experience working with charities, higher education and other not-for-profit organisations. I work with my clients to find ways to solve problems and achieve their organisational goals by communicating more effectively. Visit www.browningyork.com/blog/ to find out more about the difference I make.