4 Steps to find the best keywords for Small businesses:
Keyword research is the most important part of any SEO strategy. It plays a pivotal role in improving search engine rankings and maximizing exposure. In an ever-changing SEO landscape, packing your website with keywords and expecting to receive traffic is one of the common mistakes you need to avoid. Today algorithms are favoring high-quality content, which means relevant keywords.
It can be confusing for small businesses to choose the right content for their website. In order to achieve desired search rankings, there are few steps to follow that can improve their chances of competing with larger competitors.
Know your audience:
Think like a customer when you create your list of keywords. ?dentify your target audience and try to think about how a prospect would search for your product and service. Forums and social media networks are good platforms to dive deep and learn more about your niche. Having those industry-related search terms and niche keywords added will help you improve your ranking.
Study your competition:
Your competitors can be considered as your allies here. By analyzing your competition, you can pinpoint the gaps in their strategy and turn them to your advantage.
The competitive analysis will help you find keywords with high volume but low competition, also the keywords that give your competitors the highest ROI.
Use good keyword research tools:
Keyword research is a time-consuming task, but there are some free and paid research tools that make the process a lot easier.
Free keyword research tool to consider:
Paid tools to consider are:
Identify long-tail keywords:
Keywords that contain three or more words are considered long-tail keywords. The value of using long-tail is that they are more descriptive and less competitive than broad match keywords. Visitors who are directed to your website by these keywords are more likely to convert.
Examples of long-tail keywords:
- How to learn Spanish in 3 months
- UX Design workshop in Singapore
- Search engine optimization tips and tricks
Take your time finding effective keywords. Your main goal here is to get closer to your target audience and convert visitors to customers. Doing keyword research can be a tedious task, but if done correctly it pays off really well in the long run.