4 steps to choosing the right decorative window film

Decorative window films can dramatically transform glass and windows of commercial buildings. Whether the purpose of the application is for increased privacy, branding or decoration, there’s a solution for both interior and exterior applications.

Decorative window films can turn a dull environment into anything you want! A huge range of frosted decorative window films are available offering amazing finishes as well as digitally printable options. These ranges also offer superb durability from 3 to 15 years with multiple adhesive options, take a look online at our portfolio.

What to consider when choosing a decorative window film?

1. Application method: Wet vs Dry?

In most window applications a ‘wet application’ method is used. You can use this technique regardless of the size of the graphic, but it is most beneficial with larger graphic applications as it enables the user to easily reposition the graphics.

Tip: Get yourself a reliable application fluied, like ImagePerfect MagicApply, which will make it easy to reposition your graphics until you are happy with the placement

On the other hand, if you're working with a film that has air egress technology, the recommended method is dry application. Installers are quickly taking advantage of films with air egress technology, since they are much easier to reposition on glass without bubbles. As films with air egress technology are applied dry, this also removes the mess created with wet application and cuts down application time.

Dry application can also be used with standard adhesive films for small to medium graphics where repositionability is less important. This method is also recommended when application temperatures are below 10°C.

The different adhesive technologies also influence the choice of application method. Water-based adhesives are only compatible with dry applications, and solvent-based adhesives are suitable for either dry or wet applications.

If you would like to find out more about how to wet and dry apply, have a look at our specialist demonstrating both methods

?? And here is our general guidance on how to choose between Wet VS Dry Window film application ??

2. Durability

When specifying a decorative window film material, durability, and adhesive technology should be the main considerations. Both will be influenced by how long the film needs be in place before it's removed. There are films with durability ranging from 3 to 15 years, so you should be able to find a material that matches the needs of your customer.

3. Removability

To make the right product choice, you also need to consider the removability of the film. There are few removable frosted decorative window films on the market. ImagePerfect 7801R is a three-year product ideal for short-term applications requiring easy removal. Removable products allow you to remove cleanly from the glass with no adhesive residue within two years of application.

How about when you want to remove a film with a longer lifespan? Vinyl removers make light work of long-life films that have been applied to glass for a long time. Once the film has been removed, if you need to get rid of any adhesive residue. Luckily there's plenty of choice in adhesive removers that will help you do that easily.

4. Aesthetics and finishes

Just as important as the technical features is the aesthetic. Most likely, your customer will have a specific finish or design in mind. This can be anything from a frosted finish to a printed design. The choice is down to personal preference and the application requirements. Frosted films are created for creating privacy in a subtle way, while printable films let you add branding (or anything really) to the windows.

See all the options at your fingertips

Decorative window films are extremely popular for a number of glass applications, most notably in office and retail environments. With a variety of finishes, adhesive systems and features available to choose from, you will definitely find the film that's 100% right for your project.